BALAS 2015-Mar-25 to 2015-Mar-28

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Between Two Worlds: How Seriously Engaged Consumers Support Global Businesses through Local Brand Communities
 de Almeida, Stefânia., Fleck, João Pedro. and Scaraboto, Daiane.

Brand Name Preference as a Function of Vowel Sounds and Product Attribute: Evidence from a Spanish-speaking country
 Farías, Pablo.

Brand crisis management and its impact on brand image: a case study
 Salvador, Alexandre., Ikeda, Ana. and Crescitelli, Edson.

Business Models for the Base of the Pyramid
 Montoya, Miguel. and Cervantes, Mauricio.
BALAS 2015-Mar-25 to 2015-Mar-28
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