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Association: Name: APSA Teaching and Learning Conference URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p11559_index.html Direct Link: HTML Code:

Allen, Barbara., Marfleet, B.., Holmes, Justin., Sullivan, John. and Stevens, Daniel. "Examining the Citizen’s Everyday Experience of Campaign Advertising and Election News Coverage with Undergraduates" Paper presented at the annual meeting of the APSA Teaching and Learning Conference, <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p11559_index.html>

Allen, B. , Marfleet, B. , Holmes, J. , Sullivan, J. and Stevens, D. "Examining the Citizen’s Everyday Experience of Campaign Advertising and Election News Coverage with Undergraduates" Paper presented at the annual meeting of the APSA Teaching and Learning Conference Online <APPLICATION/PDF>. 2009-05-26 from http://www.allacademic.com/meta/p11559_index.html

Publication Type: Abstract Abstract: We propose to describe our work with undergraduates who tackled an ambitious study of the 2000 and 2004 elections. In both elections three courses (freshman media and politics seminar, mid-level media and politics class, and either upper-level political culture or methods course) combined to examine “crosstalk” among voters, journalists, and candidates for public office and the citizen’s experience of campaign ads and news coverage. Students analyzed media as an institution and learned about electoral politics, public opinion formation, and the mechanics and psychology of framing and priming effects in the broader context of American political culture. Students acquired “quantitative literacy” and active listening, project management, and research design skills. They content analyzed political advertising and election news coverage in the Minneapolis-St. Paul metro market; constructed, managed, moderated, and analyzed focus groups in urban and rural Minnesota; conducted depth interviews with citizens covering topics related to political culture and media use; and designed individual and group research projects from the datasets produced. We designed our courses and the project to meet various experiential learning and civic engagement objectives, using a “workshop” approach to classroom instruction and emphasizing the “partnership” established between researchers and the public. The students’ findings were published by the Minneapolis Star Tribune and they gave numerous public presentations of their research. Through focus groups and depth interviews, the students learned life skills and became more engaged in the civic enterprise. We have designed an innovative system for recording and content analyzing the election news stories—again in collaboration with our (IT and political science) students. We propose to present the course and project designs, explain our uses of technology, discuss learning objectives, and evaluate our approach to experiential learning. (We will also present and recommend various measures of time, effort, and outcome.)

Using the Internet to Learn About Presidential Candidates and Issue Positions in the 2004 Presidential Primary and General Election Campaigns

Interest Groups, Electioneering, and Issue Ownership in the 2000, 2002, and 2004 Congressional Elections

Political News Blog and Newspaper Coverage of Democratic Candidates in the 2004 U.S. Presidential Election