All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Beyond Cognition: Influence of Presidential Campaign News on Voters' Perception and Judgment
Unformatted Document Text:  11 value of .67 for the second-level candidate attribute agendas (for specific correlation coefficients among the news media, see Appendix A). In 2000, a total of 47 campaign agendas and 105 candidate attributes were found from 42 stories. Similar patterns were found for this year: the median correlation value for the issue agendas among the network news programs was .82 and the median correlation value for the candidate attribute agendas was .63. Based on these strong correlations between the network news contents, this study used only one network news program for each election to represent network news coverage of the presidential campaigns. The coding of these sample stories also was checked for intercoder reliability. The degree of agreement between two coders was estimated using Holsti’s intercoder reliability calculation. The calculation yielded overall more than 90 percent of agreement for both issue and attribute agendas. Media agenda and measurement. The two sets of media agenda data in this study come from an extensive content analysis of two network evening news programs: ABC World News Tonight for 1992 presidential campaign coverage and NBC Nightly News for 2000 presidential campaign coverage. These news programs were selected based on the amount of viewership during the campaigns. The relevant campaign news stories for content analysis were collected from the Lexis-Nexis database, which is a widely employed news database (e.g., Domke, Watts, Shah, and Fan 1999). Specifically, all news stories (television news scripts) concerning the presidential campaigns were excerpted for three months prior to the election days. Two key words were employed for the search of relevant news items: “Bush or Clinton” for the 1992 election and “Bush or Gore” for the 2000 election. Using candidates’ surname as search keywords was assumed to help find stories in which those candidates are more likely to be central actors. Later content analysis of candidate attribute agendas should be more valid in such candidate-centered stories. A total of 263 stories from ABC news were identified as directly campaign-related stories in 1992, and 233 campaign-related stories were found from NBC news in 2000. Measurement of media’s issue agenda. Content analysis of news content was conducted at two different levels of issue and attribute agenda. The salience of issue agendas in campaign news coverage was measured by the discussions about specific topics in stories. For instance, if a news story describes more than one topic, each topic in the story would be counted as one issue agenda. The coding scheme for topics in news stories followed the “Important Problem Master Codes” (NES), which were used to code the public opinion data concerning the most important problem question.

Authors: Ha, Sungtae.
first   previous   Page 11 of 35   next   last



background image
11
value of .67 for the second-level candidate attribute agendas (for specific correlation coefficients among the
news media, see Appendix A). In 2000, a total of 47 campaign agendas and 105 candidate attributes were
found from 42 stories. Similar patterns were found for this year: the median correlation value for the issue
agendas among the network news programs was .82 and the median correlation value for the candidate
attribute agendas was .63. Based on these strong correlations between the network news contents, this study
used only one network news program for each election to represent network news coverage of the
presidential campaigns.
The coding of these sample stories also was checked for intercoder reliability. The degree of
agreement between two coders was estimated using Holsti’s intercoder reliability calculation. The
calculation yielded overall more than 90 percent of agreement for both issue and attribute agendas.
Media agenda and measurement. The two sets of media agenda data in this study come from an
extensive content analysis of two network evening news programs: ABC World News Tonight for 1992
presidential campaign coverage and NBC Nightly News for 2000 presidential campaign coverage. These
news programs were selected based on the amount of viewership during the campaigns.
The relevant campaign news stories for content analysis were collected from the Lexis-Nexis
database, which is a widely employed news database (e.g., Domke, Watts, Shah, and Fan 1999).
Specifically, all news stories (television news scripts) concerning the presidential campaigns were
excerpted for three months prior to the election days. Two key words were employed for the search of
relevant news items: “Bush or Clinton” for the 1992 election and “Bush or Gore” for the 2000 election.
Using candidates’ surname as search keywords was assumed to help find stories in which those candidates
are more likely to be central actors. Later content analysis of candidate attribute agendas should be more
valid in such candidate-centered stories. A total of 263 stories from ABC news were identified as directly
campaign-related stories in 1992, and 233 campaign-related stories were found from NBC news in 2000.
Measurement of media’s issue agenda. Content analysis of news content was conducted at two
different levels of issue and attribute agenda. The salience of issue agendas in campaign news coverage was
measured by the discussions about specific topics in stories. For instance, if a news story describes more
than one topic, each topic in the story would be counted as one issue agenda. The coding scheme for topics
in news stories followed the “Important Problem Master Codes” (NES), which were used to code the public
opinion data concerning the most important problem question.


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 11 of 35   next   last

©2012 All Academic, Inc.