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Media Credibility: Comparing Internet and Traditional News Sources in South Korea

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Abstract:

Abstract
Based on an online survey, this study examined how Web users in South Korea judge traditional news media, their online counterparts and independent Web newspapers for political information, as well as explored which factors influence credibility of online sources during the 2004 national assembly election. The results revealed that the politically-interested Internet users relied more on Independent Web-based newspapers for political information and judged them as the most credible. Reliance on traditional and online sources are stronger predictors of the credibility for online media sources. None of demographic variables significantly predicted credibility of online sources, but some political variables such as campaign interest, political involvement, and likelihood of voting turned out to be significant predictors. Cultural variables predicted only online newspapers credibility. In a discussion section, authors presented some explanations for this study’s findings considering the political impact of the Internet on campaign activity during the election.

Most Common Document Word Stems:

credibl (191), onlin (179), newspap (126), internet (110), media (103), polit (94), sourc (60), studi (59), tradit (56), inform (56), 01 (53), televis (52), interest (47), web (45), 2003 (43), cultur (41), relianc (41), user (39), news (38), 05 (37), reli (36),

Author's Keywords:

media credibility, Internet, political information
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Kim, Daekyung. and Johnson, Thomas. "Media Credibility: Comparing Internet and Traditional News Sources in South Korea" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12628_index.html>

APA Citation:

Kim, D. and Johnson, T. J. "Media Credibility: Comparing Internet and Traditional News Sources in South Korea" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12628_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Abstract
Based on an online survey, this study examined how Web users in South Korea judge traditional news media, their online counterparts and independent Web newspapers for political information, as well as explored which factors influence credibility of online sources during the 2004 national assembly election. The results revealed that the politically-interested Internet users relied more on Independent Web-based newspapers for political information and judged them as the most credible. Reliance on traditional and online sources are stronger predictors of the credibility for online media sources. None of demographic variables significantly predicted credibility of online sources, but some political variables such as campaign interest, political involvement, and likelihood of voting turned out to be significant predictors. Cultural variables predicted only online newspapers credibility. In a discussion section, authors presented some explanations for this study’s findings considering the political impact of the Internet on campaign activity during the election.

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Document Type: PDF
Page count: 37
Word count: 8714
Text sample:
1 Since the mid-1990s we have seen an extraordinary growth of the Internet use and access. In September 2004 the total number of Internet users in the world reached more than 800 million (Internet World Statistics 2004) and a research company forecasts that the number will be up to one billion by 2005 (Nua Internet surveys 2003). With such a meteoric growth the Internet has become a significant source of news around the world (Gunter 2003) and the UCLA
-.07 -.06 Relay on Radio Online .22** .23** Rely on Independent Internet Newspapers .38** .38** Individualistic identity .05 Collectivistic identity -.05 ________________________________________________________________________ R² .01 .11 .17 .30 .31 Adjusted R² -.01 .08 .13 .25 .25 R² Change .01 .10 .06 .13 .00 Sig. of Chang .564 .000 .001 .000 .569 ________________________________________________________________________ * p< .05; ** p< .01


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