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Defining a Product Market for Spanish Language Media: Lessons from United States v. Univision Communications Inc. & Hispanic Broadcasting Corp.

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Abstract:

In September 2003, one of the most impactful media mergers in history was approved, placing up to 80% of the Spanish language broadcast market in some cities under one corporate umbrella. Most of America never noticed, because this merger did not affect the majority; it affected the largest minority in the United States today, the Hispanic community. Of this group, up to 65% prefer Spanish-language media, the majority of which will now come from one corporation, Univision. In approving this consolidation, the FCC ignored product market findings by the Department of Justice as well as its own policy precedent, which has repeatedly made exceptions and provisions for Spanish programming, all in the interest of promoting content and ownership diversity. In this paper, product market tests and multiple ownership rules are applied to United States v. Univision Inc. and Hispanic Broadcasting Corp., with the conclusion that a separate product market should exist for Spanish language media.

Most Common Document Word Stems:

market (145), spanish (120), languag (112), product (76), media (64), station (59), fcc (54), hispan (52), 000 (48), broadcast (48), univis (47), advertis (46), spanish-languag (46), radio (43), merger (42), program (42), 2003 (40), definit (38), 4 (37), 3 (36), english (35),

Author's Keywords:

Spanish, product market, Spanish language media, market definition, Univision, Hispanic Broadcasting, HBC, FCC, DOJ, Brown Shoe, merger
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MLA Citation:

Coffey, Amy Jo. "Defining a Product Market for Spanish Language Media: Lessons from United States v. Univision Communications Inc. & Hispanic Broadcasting Corp." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p12975_index.html>

APA Citation:

Coffey, A. "Defining a Product Market for Spanish Language Media: Lessons from United States v. Univision Communications Inc. & Hispanic Broadcasting Corp." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p12975_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In September 2003, one of the most impactful media mergers in history was approved, placing up to 80% of the Spanish language broadcast market in some cities under one corporate umbrella. Most of America never noticed, because this merger did not affect the majority; it affected the largest minority in the United States today, the Hispanic community. Of this group, up to 65% prefer Spanish-language media, the majority of which will now come from one corporation, Univision. In approving this consolidation, the FCC ignored product market findings by the Department of Justice as well as its own policy precedent, which has repeatedly made exceptions and provisions for Spanish programming, all in the interest of promoting content and ownership diversity. In this paper, product market tests and multiple ownership rules are applied to United States v. Univision Inc. and Hispanic Broadcasting Corp., with the conclusion that a separate product market should exist for Spanish language media.

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Document Type: PDF
Page count: 26
Word count: 7787
Text sample:
Introduction On September 22 2003 Univision translated as “one vision ” became just that to those who viewed the top U.S. Spanish language television broadcaster’s acquisition of the top Spanish language radio broadcaster Hispanic Broadcasting Corporation as reducing the Hispanic voice in the United States to a monopoly.1 Despite the Department of Justice’s finding of a separate Spanish radio market in the case 2 an FCC majority rejected the notion of a larger Spanish language media market and approved
3350 6502 3152 Phoenix 3019 5069 2050 Brownsville/McAllen 2742 2742 0 Notes: Calculations based on 2002 revenue for stations broadcasting in Spanish in 2002 and include stations with positive revenues in the BIA database. Based on our conversation with the Director of Research at BIA we understand that BIA strives to report estimated revenues for all rated stations in the metropolitan area. Sources: BIA Inc. from June 5 2003 and July 11 2003; various internet websites Source of Table:


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