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Contested Notions of Identity in International Public Relations

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Abstract:

The Open University’s circuit of culture model, which comprises a melding of critical/cultural and postmodern perspectives, encompasses five central discursive “moments”: regulation, production, consumption, representation, and identity. This study examines the World Health Organization’s smallpox eradication campaign through the moment of identity to inform our understanding of international public relations practice and theory. The authors gathered data from a wide variety and in-depth collection of materials, allowing a number of emic perspectives to emerge. The model informs theory by recasting identity as a central, discursive concept within public relations that problematizes not only the organizational identity of WHO and the target publics of the campaign but even the identity of the issue itself. Just what was smallpox? How did its multiple, often conflicting identities inform the public relations aspects of the campaign? And how can the insights from the campaign extend and develop international public relations theory?

Most Common Document Word Stems:

smallpox (141), public (120), ident (108), p (82), campaign (73), relat (73), erad (65), cultur (60), vaccin (47), notion (46), intern (44), case (42), contest (42), health (42), nation (40), time (38), world (37), new (34), india (31), develop (31), studi (28),

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international public relations, identity, critical/cultural theory, postmodernism, circuit of culture
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Name: International Communication Association
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MLA Citation:

Curtin, Patricia. and Gaither, Kenn. "Contested Notions of Identity in International Public Relations" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p13201_index.html>

APA Citation:

Curtin, P. A. and Gaither, K. "Contested Notions of Identity in International Public Relations" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p13201_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The Open University’s circuit of culture model, which comprises a melding of critical/cultural and postmodern perspectives, encompasses five central discursive “moments”: regulation, production, consumption, representation, and identity. This study examines the World Health Organization’s smallpox eradication campaign through the moment of identity to inform our understanding of international public relations practice and theory. The authors gathered data from a wide variety and in-depth collection of materials, allowing a number of emic perspectives to emerge. The model informs theory by recasting identity as a central, discursive concept within public relations that problematizes not only the organizational identity of WHO and the target publics of the campaign but even the identity of the issue itself. Just what was smallpox? How did its multiple, often conflicting identities inform the public relations aspects of the campaign? And how can the insights from the campaign extend and develop international public relations theory?

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Document Type: PDF
Page count: 38
Word count: 10311
Text sample:
Contested Notions of Identity 1 Contested Notions of Identity in International Public Relations: The World Health Organization’s Smallpox Eradication Campaign Identity is emerging as a key theoretical construct in public relations research much as it is in a wide variety of disciplines (Balmer 2002). The publication of a 2005 special issue of the Journal of Public Relations Research which has as its theme Identity Difference and Power provides just one indication of this trend. Public relations scholars have used
493). Geneva: World Health Organization. WHO (1980 May). World Health (special issue devoted to smallpox) pp. 1-40. WHO (1998). Building on success. World Health 51(2) p. 10. W.H.O. asserts smallpox is eradicated in India. (1977 April 26). New York Times p. A9. Contested Notions of Identity 38 Woodward K. (1997a). Concepts of identity and difference. In K. Woodward (Ed.) Identity and difference (pp. 7-50). Thousand Oaks CA: Sage Publications. Woodward K. (1997b). Introduction. In K. Woodward (Ed.) Identity and


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