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Feeling or Thinking? The Emotional Impact of Alcohol Advertisements With Versus Without Prosocial Verbal Appeal on Young Adults.
Unformatted Document Text:  Running Head: Emotional Impact of Anti-Alcohol Advertisements 22 Buck, R., Chaudhuri, A., Georgson, M., & Kowta, S. (1995). Conceptualizing and operationalizing affect, reason and involvement in persuasion: the ARI model and the CASC scale. Advances in Consumer Research, 22, 440-444. Chaudhuri, A. & Buck, R. (1995). Affect, reason, and persuasion. Advertising strategies that predict affective and analytic-cognitive responses. Human Communication Research, 21(3), 422-441. Chaudhuri, A. & Buck, R. (1995). Media differences in rational and emotional responses to advertising. Journal of Broadcasting & Electronic Media, 39, 109-125. Chen, Q., & Wells, W.D. (1999). Attitude toward the site. Journal of Advertising Research, 12, 27-37. Dell, K. (2004). Inside the adolescent brain. Times, May 10, 60-65. Drug Strategies, Washington, D.C. 1999. Keeping Score on Alcohol, Millennium Hangover. Made possible by a grant from Carnegie Corporation of New York. Edell, J. A. & Burke, M. C. (1987). The power of feelings in understanding advertising effects, Journal of Consumer Research, 14(3), 421-433. Edwards, K. (1990). The interplay of affect and cognition in attitude formation and change, Journal of Personality and Social Psychology, 59(2), 202-16 Ekman, P., Friesen, W.V., & Ellsworth, F. (1972). From Ekman, P. (Ed.). Emotion in the human face. (2 nd Ed.). Cambridge University Press. p111-127.

Authors: Sun, Xiaolan. and Kalnova, Svetlana.
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Running Head: Emotional Impact of Anti-Alcohol Advertisements 22
Buck, R., Chaudhuri, A., Georgson, M., & Kowta, S. (1995). Conceptualizing and
operationalizing affect, reason and involvement in persuasion: the ARI model and the
CASC scale. Advances in Consumer Research, 22, 440-444.
Chaudhuri, A. & Buck, R. (1995). Affect, reason, and persuasion. Advertising strategies that
predict affective and analytic-cognitive responses. Human Communication Research,
21(3), 422-441.
Chaudhuri, A. & Buck, R. (1995). Media differences in rational and emotional responses to
advertising. Journal of Broadcasting & Electronic Media, 39, 109-125.
Chen, Q., & Wells, W.D. (1999). Attitude toward the site. Journal of Advertising Research, 12,
27-37.
Dell, K. (2004). Inside the adolescent brain. Times, May 10, 60-65.
Drug Strategies, Washington, D.C. 1999. Keeping Score on Alcohol, Millennium Hangover.
Made possible by a grant from Carnegie Corporation of New York.
Edell, J. A. & Burke, M. C. (1987). The power of feelings in understanding advertising effects,
Journal of Consumer Research, 14(3), 421-433.
Edwards, K. (1990). The interplay of affect and cognition in attitude formation and change,
Journal of Personality and Social Psychology, 59(2), 202-16
Ekman, P., Friesen, W.V., & Ellsworth, F. (1972). From Ekman, P. (Ed.). Emotion in the human
face. (2
nd
Ed.). Cambridge University Press. p111-127.


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