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Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response
Unformatted Document Text:  Factors Affecting Relational Outcomes in Corporate Crises 25 indicating that response form indeed predicted a significant portion of the variance in the sense of control mutuality in organization-public relationships, apart from that accounted for by the constructs entered at the previous three stages. Moreover, the overall model, which explained 32 percent of variance, was also significant, F (11, 94) = 4.016, p = .000. In the model, the foreign corporation status (b =. 251, p = .006), excuse communicative strategy (b = -. 200, p = .048), and consistent response (b =. 256, p =. 031) each demonstrated significant impact on control mutuality. However, it is noteworthy that after adding the three items representing response form, the significant effects of concession communicative response on control mutuality became non-significant. Likewise, the results show that the addition of three items representing form of crisis response account for an additional and significant portion of variance in trust, with an additional 27 percent of variance explained. The R 2 increment was significant, F change (3, 93) = 8.867, p = .000. Moreover, the hierarchical regressions also demonstrated that the overall model at the final stage was significant, R 2 = .350, F (11, 93) = 4.56, p = .000. In the final model, consistent response appeared as the strongest predictor of trust (b = .366, p = .002), followed by timely response (b = .303, p = .053). It is worthy to note that among the variables that were entered in the first three stages, foreign corporation was the only variable maintaining its significant impact on trust (b =. 251, p = .006).

Authors: Huang, Yi-Hui.
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Factors Affecting Relational Outcomes in Corporate Crises
25
indicating that response form indeed predicted a significant portion of the variance in the
sense of control mutuality in organization-public relationships, apart from that accounted
for by the constructs entered at the previous three stages.
Moreover, the overall model, which explained 32 percent of variance, was also
significant, F (11, 94) = 4.016, p = .000. In the model, the foreign corporation status (b =.
251, p = .006), excuse communicative strategy (b = -. 200, p = .048), and consistent
response (b =. 256, p =. 031) each demonstrated significant impact on control mutuality.
However, it is noteworthy that after adding the three items representing response form, the
significant effects of concession communicative response on control mutuality became
non-significant.
Likewise, the results show that the addition of three items representing form of crisis
response account for an additional and significant portion of variance in trust, with an
additional 27 percent of variance explained. The R
2
increment was significant, F
change
(3,
93) = 8.867, p = .000. Moreover, the hierarchical regressions also demonstrated that the
overall model at the final stage was significant, R
2
= .350, F (11, 93) = 4.56, p = .000. In
the final model, consistent response appeared as the strongest predictor of trust (b = .366, p
= .002), followed by timely response (b = .303, p = .053). It is worthy to note that among
the variables that were entered in the first three stages, foreign corporation was the only
variable maintaining its significant impact on trust (b =. 251, p = .006).


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