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“Why Should I Trust You?” The Path From Information Valence to Uncertainty Reduction, Cognitive Trust, and Behavioral Trust.

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Abstract:

This research examined how valence of information affects relational outcomes in initial interaction. The relational outcomes of interest here are uncertainty reduction and the states of both cognitive trust and behavioral trust. Uncertainty level and the cognitive state of trust should act as the preconditions for behavioral trust, as behavioral trust involves actual risk in a vulnerable situation rather than simply a perception of the other individual. In order to examine the causal relationship between information valence and multi-dimensional aspects of trust, an experiment was conducted. Participants were randomly given either positively or negatively valenced information about a confederate and were asked to fill out questionnaires assessing their uncertainty level and cognitive state of trust toward the confederate. The Prisoner’s Dilemma game was used to operationalize the construct of behavioral trust. The results indicated that valence of information had a significant effect on the cognitive level of trust, especially, perceived trustworthiness. However, information valence did not have a significant effect on predicting behavioral trust, except for the positively valenced information condition. The path model indicated that both uncertainty reduction level and perceived trustworthiness were significant predictors for behavioral trust when the individual was exposed to a piece of positive information about the partner.

Most Common Document Word Stems:

trust (223), inform (146), uncertainti (126), perceiv (125), behavior (104), negat (94), posit (76), individu (73), condit (70), particip (65), reduct (58), interact (56), valenc (53), signific (52), state (51), cognit (48), p (46), person (45), communic (44), urt (44), predict (42),

Author's Keywords:

trust, uncertainty reduction, information valence, negativity effect
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Name: International Communication Association
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MLA Citation:

Yoo, Jina. "“Why Should I Trust You?” The Path From Information Valence to Uncertainty Reduction, Cognitive Trust, and Behavioral Trust." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14397_index.html>

APA Citation:

Yoo, J. "“Why Should I Trust You?” The Path From Information Valence to Uncertainty Reduction, Cognitive Trust, and Behavioral Trust." Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14397_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This research examined how valence of information affects relational outcomes in initial interaction. The relational outcomes of interest here are uncertainty reduction and the states of both cognitive trust and behavioral trust. Uncertainty level and the cognitive state of trust should act as the preconditions for behavioral trust, as behavioral trust involves actual risk in a vulnerable situation rather than simply a perception of the other individual. In order to examine the causal relationship between information valence and multi-dimensional aspects of trust, an experiment was conducted. Participants were randomly given either positively or negatively valenced information about a confederate and were asked to fill out questionnaires assessing their uncertainty level and cognitive state of trust toward the confederate. The Prisoner’s Dilemma game was used to operationalize the construct of behavioral trust. The results indicated that valence of information had a significant effect on the cognitive level of trust, especially, perceived trustworthiness. However, information valence did not have a significant effect on predicting behavioral trust, except for the positively valenced information condition. The path model indicated that both uncertainty reduction level and perceived trustworthiness were significant predictors for behavioral trust when the individual was exposed to a piece of positive information about the partner.

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Document Type: PDF
Page count: 39
Word count: 10360
Text sample:
URT and Trust 1 Abstract This research examined how valence of information affects relational outcomes in initial interaction. The relational outcomes of interest here are uncertainty reduction and the states of both cognitive trust and behavioral trust. Uncertainty level and the cognitive state of trust should act as the preconditions for behavioral trust as behavioral trust involves actual risk in a vulnerable situation rather than simply a perception of the other individual. In order to examine the causal relationship
perspectives. Human Communication Research 17 76-103. Van der Pligt J. & Eiser J. R. (1980). Negativity and descriptive extremity in impression formation. European Journal of Psychology 10 415-419. VanLear C. A. & Trujillo N. (1986). On becoming acquainted: A longitudinal study of social judgment processes. Journal of Social and Personal Relationships 3 375-392. Wheeless L. R. & Gtotz J. (1977). The measurement of trust and its relationship to self- disclosure. Human Communication Research 3(3) 250-257. Yoo J. (2003). Uncertainty


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