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Big Brother: a Multimedia Television Format ; Influence of Persons and Emotions in Content on Attention

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Abstract:

The multimedia format Big Brother spread across the world within a few years. The popularity of the format lies in the business model it is based on. Ad revenues of both TV and internet serve as financial base for the broadcasters. However broadcasters have little insight in how TV content can stimulate the web visits of a internet site. The main question of this paper is how TV content affects viewers zapping and surfing behaviour. For this purpose TV content data were combined with data from the people meter and data of the internet use. The results of the research indicate that the combination of emotions and persons in a real life format as Big Brother directly effects the zapping behaviour. And also how TV content is a crucial driver for the Big Brother web site use.

Most Common Document Word Stems:

emot (85), viewer (52), zap (44), particip (41), attent (40), content (37), minut (35), behaviour (30), effect (30), respons (29), figur (27), web (26), programm (26), tv (25), program (25), scene (24), televis (23), brother (22), big (22), use (21), research (21),

Author's Keywords:

media effects, emotions, television, internet, zap behavior
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Name: International Communication Association
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MLA Citation:

Oegema, Dirk., Vaneker, Charles. and Kleinnijenhuis, Jan. "Big Brother: a Multimedia Television Format ; Influence of Persons and Emotions in Content on Attention" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14447_index.html>

APA Citation:

Oegema, D. , Vaneker, C. and Kleinnijenhuis, J. "Big Brother: a Multimedia Television Format ; Influence of Persons and Emotions in Content on Attention" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14447_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The multimedia format Big Brother spread across the world within a few years. The popularity of the format lies in the business model it is based on. Ad revenues of both TV and internet serve as financial base for the broadcasters. However broadcasters have little insight in how TV content can stimulate the web visits of a internet site. The main question of this paper is how TV content affects viewers zapping and surfing behaviour. For this purpose TV content data were combined with data from the people meter and data of the internet use. The results of the research indicate that the combination of emotions and persons in a real life format as Big Brother directly effects the zapping behaviour. And also how TV content is a crucial driver for the Big Brother web site use.

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Document Type: PDF
Page count: 13
Word count: 5945
Text sample:
Big Brother: a Multimedia Television Format The Influence of Persons and Emotions in Media Content on Attention Introduction In the autumn of 1999 TV producer Endemol Nederland launched the real life format Big Brother on the Dutch TV market. The format proved to be a tremendous success. The following years the format was launched on the main European North and South American TV markets. Big Brother shows the daily life of a group of people who are shut out
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