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Regional Media Market, Linguistic Advantage and Beyond: The TV Drama Co-Productions Within the Greater China Media Market

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Abstract:

Regional Media Market, Linguistic Advantage and Beyond:
The TV Drama Co-Productions within the Greater China Media Market

Abstract
This paper is trying to examine the inner dynamics of the regional media market. Although language and cultural proximity have been seen as the most important
factors for the formation of a regional media market. However, through exploring
the emergence of TV drama co-production within the greater China media market,
the author argues that the formation of a regional media market is a product of historical contingency instead of a natural formation. In terms of the greater China media market,
the author points out that there are at least four factors contributing to the inner dynamics within this regional media market, and they are: 1. the geo-politics; 2. the cultural proximity and linguistic advantage; 3. technological inventions and 4. market force. The paper also contends that the centers and peripheries within a regional media market are fluid instead of fixed positions.

Most Common Document Word Stems:

tv (255), china (171), product (170), media (143), drama (138), market (117), taiwan (113), cultur (81), produc (75), televis (70), hong (69), co (67), station (64), kong (63), chines (63), co-product (58), program (58), mainland (57), global (48), region (37), 2000 (36),

Author's Keywords:

Keywords: regional media market, TV drama co-production, the greater China media market.
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Association:
Name: International Communication Association
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http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p14839_index.html
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MLA Citation:

Cheng, Shao-Chun. "Regional Media Market, Linguistic Advantage and Beyond: The TV Drama Co-Productions Within the Greater China Media Market" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p14839_index.html>

APA Citation:

Cheng, S. "Regional Media Market, Linguistic Advantage and Beyond: The TV Drama Co-Productions Within the Greater China Media Market" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p14839_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Regional Media Market, Linguistic Advantage and Beyond:
The TV Drama Co-Productions within the Greater China Media Market

Abstract
This paper is trying to examine the inner dynamics of the regional media market. Although language and cultural proximity have been seen as the most important
factors for the formation of a regional media market. However, through exploring
the emergence of TV drama co-production within the greater China media market,
the author argues that the formation of a regional media market is a product of historical contingency instead of a natural formation. In terms of the greater China media market,
the author points out that there are at least four factors contributing to the inner dynamics within this regional media market, and they are: 1. the geo-politics; 2. the cultural proximity and linguistic advantage; 3. technological inventions and 4. market force. The paper also contends that the centers and peripheries within a regional media market are fluid instead of fixed positions.

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Document Type: PDF
Page count: 33
Word count: 10957
Text sample:
1 Regional Media Market Linguistic Advantage and Beyond: The TV Drama Co-Productions Within the Greater China Media Market Introduction: TV Co-Production and Regional Media Market In the study of media globalization many scholars argue that regionalization of media market is an important mediating mediascape between the Gobal/Local bipolar nexus and within the regional media markets there are still different kinds of dependency existed between centers and peripheries of cultural production (Straubharr 1991; Featherstone 1995). Currently TV drama has long
and foreign imports in China 1970-1990 Journal of Broadcasting & Electronic Media 40 196-207. Wang Y. (1999). Intellectuals and popular television in China: Expectations as a cultural phenomenon International Journal of Studies Vol. 2(2) 222-245. Weber I. (2003). Localizing the global: Successful strategies for selling television programmes to China Gazette Vol. 65(3) 273-290. Xiao Z. M. (1992). The cross-strait exchange of entertainment business. In The anthology of cross-strait cultural and educational exchanges Taipei: Mainland Affair Committee Taiwan pp. 129-162.


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