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Changing Attitudes and Aptitudes: Gender Differences and Outlook on the Future by Incoming Public Relations Students from 1994-2004
Unformatted Document Text:  Changing Attitudes and Aptitudes 18 1988; DeRosa & Wilcox, 1989). The flood of women into the field of public relations will continue throughout this century. This does not mean men are not interested in public relations. Why don’t more men major in public relations? Men may take other career paths such as marketing and management and practice public relations with out majoring in the field. Perhaps, men associate various downfalls with public relations because so many women have entered the field (Oppenheimer, 1968). Heilman (1975) noted men are less likely to enter a field that houses a majority of women or an equal ratio of men and women. In the same study, women were drawn to a field with more women than men. Thus the trend is likely to continue as noted in both the 1994 and 2004 results. H9--Students interested in majoring in public relations will have lower career aspirations than those who are not planning to major in public relations. Generally, this hypothesis was not supported. There was no significant difference between majors and non majors for projected starting salaries or for salaries in 10 years. The one significant difference was in work interruption; those who were majoring in public relations expected to take leave from their career significantly sooner than those who were not majoring in public relations, too [t(1345)=-2.131, p<.033]. Women in the sample would rather enjoy their job, work fewer hours than men, and take leave to have children than commit to their job and strive for a management position. Women in the sample interested in majoring in public relations had the psychological characteristics to be good managers and practice two-way symmetrical communication; however, they did not aspire to be in the management position. Follow-up Analysis. Among all respondents in both 1994 and 2004, most rated public

Authors: Mitrook, Michael.
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Changing Attitudes and Aptitudes
18
1988; DeRosa & Wilcox, 1989). The flood of women into the field of public relations will continue
throughout this century. This does not mean men are not interested in public relations. Why don’t
more men major in public relations? Men may take other career paths such as marketing and
management and practice public relations with out majoring in the field. Perhaps, men associate
various downfalls with public relations because so many women have entered the field
(Oppenheimer, 1968). Heilman (1975) noted men are less likely to enter a field that houses a
majority of women or an equal ratio of men and women. In the same study, women were drawn to
a field with more women than men. Thus the trend is likely to continue as noted in both the 1994
and 2004 results.
H9--Students interested in majoring in public relations will have lower career aspirations
than those who are not planning to major in public relations. Generally, this hypothesis was not
supported. There was no significant difference between majors and non majors for projected
starting salaries or for salaries in 10 years. The one significant difference was in work interruption;
those who were majoring in public relations expected to take leave from their career significantly
sooner than those who were not majoring in public relations, too [t(1345)=-2.131, p<.033].
Women in the sample would rather enjoy their job, work fewer hours than men, and take
leave to have children than commit to their job and strive for a management position. Women in
the sample interested in majoring in public relations had the psychological characteristics to be good
managers and practice two-way symmetrical communication; however, they did not aspire to be in
the management position.
Follow-up
Analysis. Among all respondents in both 1994 and 2004, most rated public


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