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The Federation Internationale de Football Association (FIFA) World Cup and National Image of Respective Host Countries, France, and S. Korea/ Japan, in U.S. Newspapers

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Abstract:

This study examined whether hosting the World Cup sporting event influences national image, deviance, and prominence in news covering the 1998 World Cup and the 2002 World Cup event and its host countries in leading US newspapers. In particular, by comparing news of World Cup related host country news with other news unrelated the World Cup, this study examined possible differences in variables, based on understanding national relations between the United States and host countries. At first, this study shows that though the 2002 World Cup event was hosted by two countries, Korea and Japan, US newspapers covered more news of the 1998 World Cup hosted by France. Second, the result reveals that political, economic, and cultural links with the United State are reflected in covering news of the World Cup and its host country. The result concluded that hosting the World Cup does not warrant favorable national image, less deviant news coverage, and high prominence in US newspapers unlike host country’s expectations.

Most Common Document Word Stems:

news (255), korea (178), world (157), ohc (157), differ (150), franc (137), countri (134), cup (128), japan (128), wchc (120), devianc (108), imag (107), coverag (102), state (100), nation (96), unit (89), 2002 (86), event (83), relat (79), p (79), econom (72),

Author's Keywords:

national image, public relations for states, the sporting event as PR strategy, FIFA World Cupd,
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MLA Citation:

Kang, Hyunmee. and Ramaprasad, Jyotika. "The Federation Internationale de Football Association (FIFA) World Cup and National Image of Respective Host Countries, France, and S. Korea/ Japan, in U.S. Newspapers" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p15142_index.html>

APA Citation:

Kang, H. and Ramaprasad, J. "The Federation Internationale de Football Association (FIFA) World Cup and National Image of Respective Host Countries, France, and S. Korea/ Japan, in U.S. Newspapers" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p15142_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examined whether hosting the World Cup sporting event influences national image, deviance, and prominence in news covering the 1998 World Cup and the 2002 World Cup event and its host countries in leading US newspapers. In particular, by comparing news of World Cup related host country news with other news unrelated the World Cup, this study examined possible differences in variables, based on understanding national relations between the United States and host countries. At first, this study shows that though the 2002 World Cup event was hosted by two countries, Korea and Japan, US newspapers covered more news of the 1998 World Cup hosted by France. Second, the result reveals that political, economic, and cultural links with the United State are reflected in covering news of the World Cup and its host country. The result concluded that hosting the World Cup does not warrant favorable national image, less deviant news coverage, and high prominence in US newspapers unlike host country’s expectations.

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Document Type: PDF
Page count: 55
Word count: 13832
Text sample:
The 1998 and 2002 World Cup Events and National Image of Respective Host Countries France and South Korea/Japan in U.S. Newspapers Hyunmee Kang Graduate Student hyunmeek@hotmail.com Tel: (618) 549-9415 and Jyotika Ramaprasad Associate Professor School of Journalism jyotika@siu.edu Tel: 618-536-3361 College of Mass Communication and Media Arts Southern Illinois University Carbondale IL 62901 Paper accepted for presentation to the Public Relations Division of the International Communication Association for presentation at the Annual Conference New York City May 2005. The
cup right choice. Retrieved from September 3 2004. LexisNexis site: http://web.lexis-nexis.com/universe/document? The Yomiuri Shimbun/ Daily Yomiuri. (2002 July 1). World Cup result mixed. Retrieved September 15 2004 from LexisNexis site: 52 The FIFA World Cup & National Image http://web.lexis-nexis.com/universe/document? Zhang J. & Cameron G. T. (2003). China’s agenda building and image polishing in the US : assessing an international public relations campaign. Public Relations Review 29(1) 13-28. 53


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