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Interruptions and Online Information Processing: The Role of Interruption Type, Interruption Content, and Interruption Frequency

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Abstract:

Recent new media research has identified the construct of interruptions as an important variable in online information processing environments. We report results from two experiments that examine how online interruptions influence users’ cognitive and affective perceptions toward both the interruptions and the Website that features them. Study 1 examines a social characteristic of interruptions and manipulates interruption type in terms of pop-ups and pop-unders. Study 2 employs a factorial design and explores the interaction between a social characteristic (interruption type) and a cognitive characteristic (interruption content), while increasing the frequency of interruptions during an information-processing experience. Findings from the two studies point to the psychological relevance of interruptions and provide a holistic perspective on the role of interruptions in influencing user cognitions and attitudes in Web-based environments.

Most Common Document Word Stems:

interrupt (231), ad (196), pop (168), pop-up (100), inform (77), effect (72), onlin (70), content (68), process (67), pop-und (64), particip (63), relev (63), user (60), studi (57), toward (50), websit (50), memori (45), stori (42), attitud (41), attent (40), 1 (40),

Author's Keywords:

New media, Information processing, Interruptions, Pop-ups, Pop-unders, Content effects, Affect, Cognition, HCI
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Kalyanaraman, Sriram., Ivory, James. and Maschmeyer, Leland. "Interruptions and Online Information Processing: The Role of Interruption Type, Interruption Content, and Interruption Frequency" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p15170_index.html>

APA Citation:

Kalyanaraman, S. , Ivory, J. D. and Maschmeyer, L. "Interruptions and Online Information Processing: The Role of Interruption Type, Interruption Content, and Interruption Frequency" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p15170_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Recent new media research has identified the construct of interruptions as an important variable in online information processing environments. We report results from two experiments that examine how online interruptions influence users’ cognitive and affective perceptions toward both the interruptions and the Website that features them. Study 1 examines a social characteristic of interruptions and manipulates interruption type in terms of pop-ups and pop-unders. Study 2 employs a factorial design and explores the interaction between a social characteristic (interruption type) and a cognitive characteristic (interruption content), while increasing the frequency of interruptions during an information-processing experience. Findings from the two studies point to the psychological relevance of interruptions and provide a holistic perspective on the role of interruptions in influencing user cognitions and attitudes in Web-based environments.

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Document Type: PDF
Page count: 32
Word count: 10183
Text sample:
Interruptions and Online Information Processing—1 Interruptions and Online Information Processing: The Role of Interruption Type Interruption Content and Interruption Frequency Abstract Recent new media research has identified the construct of interruptions as an important variable in online information processing environments. We report results from two experiments that examine how online interruptions influence users’ cognitive and affective perceptions toward both the interruptions and the Website that features them. Study 1 examines a social characteristic of interruptions and manipulates interruption type
119 176-192. Taylor C. P. (2001 July 16). The crackle over ‘pop-unders.’ Advertising Age 36- 37. Tindall-Ford S. Chandler P. & Sweller J. (1997). When two sensory modes are better than one. Journal of Experimental Psychology: Applied 3 257-287. UCLA. (2003). UCLA Internet report: Surveying the digital future. Los Angeles: Anderson Graduate School of Management University of California. Retrieved October 29 2004 from http://www.ccp.ucla.edu Wind J. & Rangaswamy A. (2001). Customerization: The next revolution in mass customization Journal of


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