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Young Cell Phone Users and Voting Behavior in Georgia in 2004

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Abstract:

Prior to the 2004 general election, some political observers suggested that public opinion pollsters may have underestimated support for Democrat John Kerry due to cell phone only users, primarily young, urban first time voters. Zukin (2004), based on Edison/Mitosfsky exit poll data, has suggested that this supposition was largely unfounded, as the 30 and under age group split 54 percent for Kerry and 45 percent for Bush, numbers very close to the results obtained by Zogby in a text message study among 120,000 cell phone users subscribed to a MTV Rock the Vote text message mailing group.

The current research examines voting behavior of a random sample of 2,000 University of Georgia students during November 2004 to determine the voting behavior of cell phone only users during the 2004 general election. Using a web based survey instrument, respondents were asked a variety of items related to political attitudes, including voting behavior during the 2004 general election. Respondents were also asked to indicate cell phone usage patterns. The unique nature of the study will also allow comparison of University of Georgia students' voting behavior following the general election to a voting behavior of a similar age group of prior to the general election in a statewide RDD telephone survey conducted just three weeks before the election.

It is generally assumed that cell phone only users are primarily young people, so using a sample of undergraduate students at a major state university will allow us to directly test this assumption, as well as determine if the group of cell phone only users differed from non-cell phone only users during the 2004 general election.

Author's Keywords:

election, cell phones, politics
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Association:
Name: American Association For Public Opinion Association
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http://www.aapor.org


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URL: http://www.allacademic.com/meta/p15859_index.html
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MLA Citation:

Bason, James. "Young Cell Phone Users and Voting Behavior in Georgia in 2004" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p15859_index.html>

APA Citation:

Bason, J. "Young Cell Phone Users and Voting Behavior in Georgia in 2004" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p15859_index.html

Publication Type: Paper/Poster Proposal
Abstract: Prior to the 2004 general election, some political observers suggested that public opinion pollsters may have underestimated support for Democrat John Kerry due to cell phone only users, primarily young, urban first time voters. Zukin (2004), based on Edison/Mitosfsky exit poll data, has suggested that this supposition was largely unfounded, as the 30 and under age group split 54 percent for Kerry and 45 percent for Bush, numbers very close to the results obtained by Zogby in a text message study among 120,000 cell phone users subscribed to a MTV Rock the Vote text message mailing group.

The current research examines voting behavior of a random sample of 2,000 University of Georgia students during November 2004 to determine the voting behavior of cell phone only users during the 2004 general election. Using a web based survey instrument, respondents were asked a variety of items related to political attitudes, including voting behavior during the 2004 general election. Respondents were also asked to indicate cell phone usage patterns. The unique nature of the study will also allow comparison of University of Georgia students' voting behavior following the general election to a voting behavior of a similar age group of prior to the general election in a statewide RDD telephone survey conducted just three weeks before the election.

It is generally assumed that cell phone only users are primarily young people, so using a sample of undergraduate students at a major state university will allow us to directly test this assumption, as well as determine if the group of cell phone only users differed from non-cell phone only users during the 2004 general election.

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Similar Titles:
Application of the Theory of Planned Behavior to Understand Voting Behaviors of the Young Electorate

Indecision 2004": The Rise of Non-Traditional Media Sources For Contemporary Voting Behavior

Survey of Cell Phone Users: Identifying Cell Phone Only Households


 
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