Author's Keywords: Mode of administration; need for social approval; racial attitudes; rational-choice theory; response bias; trait desirability	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Association For Public Opinion Association URL: http://www.aapor.org
Citation: URL: http://www.allacademic.com/meta/p16578_index.html Direct Link: HTML Code:

Stocké, Volker. "The Interdependence of Determinants for the Strength and Direction of Social Desirability Bias in Racial Attitude Surveys" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p16578_index.html>

Stocké, V. "The Interdependence of Determinants for the Strength and Direction of Social Desirability Bias in Racial Attitude Surveys" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p16578_index.html

Publication Type: Paper/Poster Proposal Abstract: Empirical evidence suggests that the respondents’ approval motive, their desirability beliefs and the privacy of the response situation determine how prone survey answers are to social desirability bias. Previous research analyzed these factors separately and has not taken their possible interdependence into account. This paper examines the predictions from rational-choice theory that a strong approval motive, clear differences in the perceived desirability of response options and a lack of privacy are all necessary but not sufficient conditions for social desirability bias. This prediction was tested in our first study. With data from a local random sample, we found the beliefs about whether positive or negative racial attitudes are more desirable, and to what extent this is the case, to differ considerably between individual respondents and demographic groups. Respondents’ racial attitude answers were in agreement with these beliefs and this significantly stronger, when the attitude responses were recorded interviewer- rather than self-administered. Furthermore, this association substantially increased when subjects had a stronger approval motive. This threeway interaction between the desirability beliefs, response privacy, and the strength of the approval motive was theoretically predicted. In a second study, we addressed the issue of whether the results found in the first study are externally valid. Since attitude answers and desirability beliefs were collected in the same interview, the observed associations may be an artifact due to the subjects’ sensitization towards social desirability concerns. We thus collected in a separate study only racial attitude answers under conditions of varying response privacy. Aggregated differences in the desirability beliefs according to the attitude items, the respondents’ social status and their education observed in the first study were matched with the response behavior under the same conditions in the second study. The results from the first study were replicated with this method.

Race, Social Desirability, and the N-Word: Are Racial Attitudes Fixed?

Race, Social Desirability, and the N-Word: Are Racial Attitudes Fixed?

Comparing self report to latency to respond on political attitude questions with socially desirable outcomes on an Internet-based survey

Have You Really Not Participated? Social Desirability Bias in an Opposite Direction