Citation

The RAS Model: A Simple Test

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles



Abstract:

In 1992 John Zaller formulated the most influential theory of opinion formation, the Receive-Accept-Sample, or RAS, model. The theory is based on four axioms about the conditions under which a message is received, and, if received, accepted or rejected. According to Zaller the reception of a message depends on the intensity of the message and on individuals’ general level of political awareness. And the most sophisticated should be more able to resist a message when the latter does not accord with their predispositions.

The RAS model, though highly influential, remains largely untested. The author himself provides only indirect empirical evidence that is consistent with the reception and resistance axioms. The aim of this paper is to propose a rigorous and direct test of the RAS model. The study deals with the 1988 Canadian election, an election that was fiercely fought over one central issue, the Free Trade Accord with the United States. We use the 1988 Canadian Election Study campaign rolling cross-section survey, and we test Zaller’s propositions about who is most likely to receive, and then accept or reject the parties’ messages about the central issue of the election.

Author's Keywords:

political psychology, opinion formation, RAS model, political sophistication, political predispositions, 1988 Canadian Election Study
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: American Association For Public Opinion Association
URL:
http://www.aapor.org


Citation:
URL: http://www.allacademic.com/meta/p16874_index.html
Direct Link:
HTML Code:

MLA Citation:

Dobrzynska, Agnieszka. and Blais, André. "The RAS Model: A Simple Test" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p16874_index.html>

APA Citation:

Dobrzynska, A. and Blais, A. "The RAS Model: A Simple Test" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p16874_index.html

Publication Type: Paper/Poster Proposal
Abstract: In 1992 John Zaller formulated the most influential theory of opinion formation, the Receive-Accept-Sample, or RAS, model. The theory is based on four axioms about the conditions under which a message is received, and, if received, accepted or rejected. According to Zaller the reception of a message depends on the intensity of the message and on individuals’ general level of political awareness. And the most sophisticated should be more able to resist a message when the latter does not accord with their predispositions.

The RAS model, though highly influential, remains largely untested. The author himself provides only indirect empirical evidence that is consistent with the reception and resistance axioms. The aim of this paper is to propose a rigorous and direct test of the RAS model. The study deals with the 1988 Canadian election, an election that was fiercely fought over one central issue, the Free Trade Accord with the United States. We use the 1988 Canadian Election Study campaign rolling cross-section survey, and we test Zaller’s propositions about who is most likely to receive, and then accept or reject the parties’ messages about the central issue of the election.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.


Similar Titles:
The Natural Rights Liberalism of Franklin Delano Roosevelt: Economic Rights and the American Political Tradition

Unholy Alliance or a Match Made in Heaven? The Political-Economy of Religion and the Logic of Conservative Politics as Explanation for Cross-National Differences in Government Provision of Social Services

Race and Ethnic Differences in Religious Based Political Behavior: Is the Religious Right Just Another Political Interest Group?


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.