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Rating versus Comparative Trade-off Measures: Trending Changes in Political Issues across Time and Predictive Validity

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Abstract:

We investigated the use of rating, ranking, constant sum, and paired comparison tasks for evaluating both the importance and support for a wide range of political issues. In 8 waves of fielding (running from October, 2003 to November, 2004), we had U.S. respondents participate in a web-based survey. For respondents of the 7 pre-election waves, we recontacted them following the November elections to complete another evaluative task. This allowed us to determine both the test-retest reliability and predictive validity of the initial evaluations. We replicated many of our earlier findings concerning the differences between rating and comparative trade-off tasks and further extended our understanding of the relative comparability and utility of the different measures across time.

Author's Keywords:

rating, ranking, comparative trade-off, time series
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Association:
Name: American Association For Public Opinion Association
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http://www.aapor.org


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MLA Citation:

Thomas, Randall., Johnson, Alyssa., Behnke, Susan. and Sanders, Mitchell. "Rating versus Comparative Trade-off Measures: Trending Changes in Political Issues across Time and Predictive Validity" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p17167_index.html>

APA Citation:

Thomas, R. , Johnson, A. , Behnke, S. and Sanders, M. "Rating versus Comparative Trade-off Measures: Trending Changes in Political Issues across Time and Predictive Validity" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL <Not Available>. 2009-05-25 from http://www.allacademic.com/meta/p17167_index.html

Publication Type: Paper/Poster Proposal
Abstract: We investigated the use of rating, ranking, constant sum, and paired comparison tasks for evaluating both the importance and support for a wide range of political issues. In 8 waves of fielding (running from October, 2003 to November, 2004), we had U.S. respondents participate in a web-based survey. For respondents of the 7 pre-election waves, we recontacted them following the November elections to complete another evaluative task. This allowed us to determine both the test-retest reliability and predictive validity of the initial evaluations. We replicated many of our earlier findings concerning the differences between rating and comparative trade-off tasks and further extended our understanding of the relative comparability and utility of the different measures across time.

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