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Association: Name: American Historical Association URL: http://www.historians.org
Citation: URL: http://www.allacademic.com/meta/p18568_index.html Direct Link: HTML Code:

Rosoff, Nancy. "Forget Perspiration Annoyance: Advertising and Athletic American Women, 1890-1920" Paper presented at the annual meeting of the American Historical Association, <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p18568_index.html>

Rosoff, N. G. "Forget Perspiration Annoyance: Advertising and Athletic American Women, 1890-1920" Paper presented at the annual meeting of the American Historical Association <Not Available>. 2011-03-14 from http://www.allacademic.com/meta/p18568_index.html

Publication Type: Poster Abstract: Images of athletic American women appeared in advertisements for athletic equipment and clothing as well as in ads for products not explicitly linked to athletic activity. These advertisements offered a vital means of inserting athletic women into popular culture. Advertisers used these images to draw attention to their products. The use of representations of athletic women in such contexts indicated approbation of them as subjects and created a positive association between particular products and such women. The presence of female athletes in advertisements and ads directed at them demonstrated not merely the existence but also the acceptance of athletic women in American popular culture in the late nineteenth and early twentieth centuries. These advertisements performed several key functions in terms of connecting products to women’s athletic activity. Advertisers used Images related to athletics to capture readers’ attention. Many advertisements promoted equipment, clothing, or accessories that made athletic activity possible for women. Some suggested health benefits of athletic activity for women, while others suggested that such activity created opportunities for social interactions between women and men. Advertisements of this time period revealed that women’s athletic activity was desirable and worthy of emulation. This poster will use images culled from a sampling of the Ladies’ Home Journal to demonstrate how advertisers used images of athletic women to focus attention on their product and to depict women’s athletic activity in a positive vein. The illustrations will show how images of athletic women in print advertisements revealed cultural approval for such activity.

Mixed and Homogenonius Public Housing, Latin-American Immigrant Women and African-American Women, Network Heterogenity

Expanding Categorization at the Intersection of Race and Gender: "Women of Color" as a Political Category for African American, Latina, Asian American, and American Indian Women