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Hegemony as Rhetoric: Knowledge and Power in Gramsci
Unformatted Document Text:  political (constitutional) and despotic (dominating) rule hegemony may be seen as an alliance or association of groups that share similar interests, a consensual alliance under the leadership of a group pursuing the interest of the associated groups. 3 Conceptually this is expressed by the dyad “domination/leadership.” A group exercises “leadership” over “allied” groups, and exercises “domination” (“even with armed force”) over antagonistic groups. 4 In this case, hegemony is opposed to dictatorship, where the latter represents domination and force, and the former represents consent/persuasion and the formation of opinion. Underlying such a notion is the reciprocal relation between force and consent, such that hegemony may also delineate a balanced “equilibrium” between force and consent, where force does not prevail “too greatly” over consent. Alliance formation based on consent and on the autonomy of the constituent coalition partners requires the formation of a political-social group that is able to transcend narrow, particular interests (of a class, nation or other social group) to more general universal ones. Thus hegemony describes a movement from the economic to the political. What this means is that hegemony describes the ways and methods by which consent is generated and organized, which, in turn, is directly related to the mechanisms and processes by

Authors: Fontana, Benedetto.
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political (constitutional) and despotic (dominating) rule
hegemony may be seen as an alliance or association of groups
that share similar interests, a consensual alliance under the
leadership of a group pursuing the interest of the associated
“domination/leadership.” A group exercises “leadership” over
“allied” groups, and exercises “domination” (“even with armed
force”) over antagonistic groups.
opposed to dictatorship, where the latter represents domination
and force, and the former represents consent/persuasion and the
formation of opinion. Underlying such a notion is the reciprocal
relation between force and consent, such that hegemony may also
delineate a balanced “equilibrium” between force and consent,
where force does not prevail “too greatly” over consent.
Alliance formation based on consent and on the autonomy of the
constituent coalition partners requires the formation of a
political-social group that is able to transcend narrow,
particular interests (of a class, nation or other social group)
to more general universal ones. Thus hegemony describes a
movement from the economic to the political.
What this means is that hegemony describes the ways and
methods by which consent is generated and organized, which, in
turn, is directly related to the mechanisms and processes by


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