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Youth Political Engagement: Why Rock the Vote Hits the Wrong Note

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Abstract:

Youth Political Engagement: Why Rock the Vote Hits the Wrong Note

Those who employ a generational theory of political participation stress the importance of attachments to the political process citizens develop early in life. In other words, alienation from politics can become a lifelong phenomenon. Such generational concerns were, ostensibly, behind the creation of Rock the Vote (RtV), a non-profit organization aiming to "politically empower youth." With links to MTV and the recording industry, the effort has attracted attention from some in the political establishment who see it as a means of reaching alienated young people as well as a vehicle for reducing youthful voter apathy. Rock the Vote’s message is that entertainment is the way to get the young interested. Officially non-partisan, RtV concentrates its efforts on registering young people, reporting over three million new enrollees between 1992 and 2004. In partnership with the corporate sector, the organization’s tactics combine music concerts, events co-sponsored with local radio stations, bus tours of celebrities and activists, a 1-800 telephone number, the Internet, and “community street team” volunteers. But does the group's consumer-oriented corporate roots and connections cast doubt on its ability to have a significant impact? How many of today's media and marketing savvy youth reject the collusion of politics and big business and easily detect the hollow prudence of keeping things apolitical?

Most Common Document Word Stems:

vote (164), polit (155), 2004 (117), rock (89), voter (80), youth (71), onlin (58), young (53), turnout (50), age (50), year (48), 2000 (47), 18 (45), particip (41), generat (40), elect (40), american (39), rtv (38), old (37), group (37), organ (37),

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Rock the Vote, voter registration, voter turnout, youth political engagement
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MLA Citation:

Hoover, Michael. and Orr, Susan. "Youth Political Engagement: Why Rock the Vote Hits the Wrong Note" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p40278_index.html>

APA Citation:

Hoover, M. H. and Orr, S. E. , 2005-09-01 "Youth Political Engagement: Why Rock the Vote Hits the Wrong Note" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <PDF>. 2011-03-14 from http://www.allacademic.com/meta/p40278_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Youth Political Engagement: Why Rock the Vote Hits the Wrong Note

Those who employ a generational theory of political participation stress the importance of attachments to the political process citizens develop early in life. In other words, alienation from politics can become a lifelong phenomenon. Such generational concerns were, ostensibly, behind the creation of Rock the Vote (RtV), a non-profit organization aiming to "politically empower youth." With links to MTV and the recording industry, the effort has attracted attention from some in the political establishment who see it as a means of reaching alienated young people as well as a vehicle for reducing youthful voter apathy. Rock the Vote’s message is that entertainment is the way to get the young interested. Officially non-partisan, RtV concentrates its efforts on registering young people, reporting over three million new enrollees between 1992 and 2004. In partnership with the corporate sector, the organization’s tactics combine music concerts, events co-sponsored with local radio stations, bus tours of celebrities and activists, a 1-800 telephone number, the Internet, and “community street team” volunteers. But does the group's consumer-oriented corporate roots and connections cast doubt on its ability to have a significant impact? How many of today's media and marketing savvy youth reject the collusion of politics and big business and easily detect the hollow prudence of keeping things apolitical?

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Document Type: PDF
Page count: 36
Word count: 11748
Text sample:
Youth Political Engagement: Why Rock the Vote Hits the Wrong Note Susan Orr University of Florida Michael Hoover Seminole Community College INTRODUCTION Western liberal democracies have seemingly witnessed declining voter participation in recent decades. Figures indicate that most political democracies were experiencing lower turnout at the end of the twentieth century than they had been forty years earlier (IDEA 2004).1 According to some low turnout puts the very legitimacy of the democratic system at risk (Lijphart 1997; Patterson 2000;
Online. 28 July 2004. http://www.panettainstitute.org Rock the Vote. (2004 & 2005) Online. (various dates). http://www.rockthevote.com Third Millenium. “Generation X Voting Behavior.” (n.d.) Online. 10 Sept. 2004. www.thirdmil.org U.S. Census Bureau. “Reported Voting and Registration by Race Hispanic Origin Sex and Age Groups: November 1964 to 2004.” Current Population Reports. (26 May 2005). Online. 1 Aug. 2005. http://www.census.gov Vanishing Voter Project. “Voter Involvement and Reactions to the Campaign.” (29 Oct. 2000). Online. 16 Sept. 2004. http://www.vanishingvoter.org 36 Economist The. “Politics


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