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Association: Name: American Political Science Association URL: http://www.apsanet.org
Citation: URL: http://www.allacademic.com/meta/p40537_index.html Direct Link: HTML Code:

Lenz, Gabriel. "Campaign and Media Attention to an Issue Causes Learning-Based Effects, Not Priming" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p40537_index.html>

Lenz, G. S. , 2005-09-01 "Campaign and Media Attention to an Issue Causes Learning-Based Effects, Not Priming" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <APPLICATION/PDF>. 2011-03-14 from http://www.allacademic.com/meta/p40537_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Numerous studies have found evidence for priming effects: the ability of campaign and media messages to alter the importance individuals place on an issue when evaluating politicians. Researchers have not paid sufficient attention, however, to alternative explanations for these findings, particularly those resulting from learning. I develop an approach that differentiates priming effects from these alternatives using measures of learning about the parties’ positions on the relevant issue. With this method, I then reanalyze previous studies. Across four cases with the data necessary to apply this method, I find no evidence of priming effects. Instead, campaign and media attention to an issue creates the appearance of priming by informing individuals about the parties’ positions on that issue, inducing some to adopt the issue position of their preferred party as their own.

How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005

The Effectiveness of Local Party Campaigns in the 2005 British General Election: Combining Evidence From Campaign Spending, Agent Survey Data and the British Election Study