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"Moral Values" and the 2004 Presidential Elections |
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Abstract:
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Using data from the National Election Pool Exit Poll and the Pew Research Center Post-election Survey, this paper examines the source and meaning of “moral values” in shaping voter decisions and campaign rhetoric in the 2004 presidential election by (i) examining the demographic profile of the values vote (ii) unpacking what these voters meant by “moral values,” (iii) and examining the two major presidential candidates’ values discourse and the extent to which they reflected voters’ understandings. Values voters were disproportionately conservative, married, female, white, religiously active, and geographic heartlanders. While a plurality of values voters understood “moral values” to be referring specifically to abortion, gay marriage, and stem-cell research, there were relatively more issue-specific Democratic values voters among their own ranks than there were issue-specific Republicans. Most Republican values voters, in contrast, understood “moral values” more generally, and as coextensive with religion, the presidential candidates’ qualities, and traditional values. The Bush team appeared to realize this, as indicated by the president’s pervasive values-talk during the campaign, in contrast to the values deficit of John Kerry’s campaign rhetoric. |
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valu (255), voter (136), moral (112), issu (86), elect (75), bush (59), vote (58), percent (44), kerri (40), 0 (39), democrat (38), marriag (37), 2004 (33), polit (33), gay (31), abort (30), presid (30), presidenti (29), nation (28), time (27), candid (27), |
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moral values, elections, culture war, presidency, abortion, gay marriage |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Lim, Elvin. ""Moral Values" and the 2004 Presidential Elections" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p41007_index.html> |
APA Citation:
| Lim, E. T. , 2005-09-01 ""Moral Values" and the 2004 Presidential Elections" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <PDF>. 2011-03-14 from http://www.allacademic.com/meta/p41007_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Using data from the National Election Pool Exit Poll and the Pew Research Center Post-election Survey, this paper examines the source and meaning of “moral values” in shaping voter decisions and campaign rhetoric in the 2004 presidential election by (i) examining the demographic profile of the values vote (ii) unpacking what these voters meant by “moral values,” (iii) and examining the two major presidential candidates’ values discourse and the extent to which they reflected voters’ understandings. Values voters were disproportionately conservative, married, female, white, religiously active, and geographic heartlanders. While a plurality of values voters understood “moral values” to be referring specifically to abortion, gay marriage, and stem-cell research, there were relatively more issue-specific Democratic values voters among their own ranks than there were issue-specific Republicans. Most Republican values voters, in contrast, understood “moral values” more generally, and as coextensive with religion, the presidential candidates’ qualities, and traditional values. The Bush team appeared to realize this, as indicated by the president’s pervasive values-talk during the campaign, in contrast to the values deficit of John Kerry’s campaign rhetoric. |
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PDF |
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26 |
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8824 |
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| “Moral Values” and the 2004 Presidential Elections Elvin T. Lim Department of Political Science University of Tulsa elvin-lim@utulsa.edu Abstract: Using data from the National Election Pool Exit Poll and the Pew Research Center Post-election Survey this paper examines the source and meaning of “moral values” in shaping voter decisions and campaign rhetoric in the 2004 presidential election by (i) examining the demographic profile of the values vote (ii) unpacking what these voters meant by “moral values ” (iii) and |
| Democratic values voters than there were issue-specific Republican values voters among Republican values voters; and the most salient issue for all issue- specific values voters was abortion not gay marriage despite the high profile of the latter issue in 2004. Nevertheless most values voters thought about values generally not specifically about the social policies of abortion gay marriage or stem cell research. An examination of campaign discourse indicates that the Bush campaign recognized and capitalized on this generalized understanding |
Similar Titles:
The “Myth” of Moral Values Voting in the 2004 Presidential Election
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Bush vs. Kerry: Policy Issues in the 2004 U.S. Presidential Election
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