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G Bush
Nader
L Bush
Powell
McCain
Rep Pty
H Clinton
B Clinton
Dem Pty
Kerry
Edwards
Cheney
Ashcroft
-1
0
1
2
-1
0
1
MDS Dimension 1
MDS Di
mensi
on 2
Figure 1: Perceptual space for 2004 political figures and parties.
Note: This configuration is obtained from nonmetric multidimensional scaling analysis of LOS
dissimilarities. The latter are calculated from feeling thermometer ratings of the stimuli given
by the NES respondents. The scaling solution has a Stress
1
value of 0.04 and the correlation
between the (optimally transformed) dissimilarities and the scaled distances is 1.00.
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