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Campaign Advertising and Democratic Citizenship: Evaluating the Case Against Negative Political Ads
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Campaign Advertising and Democratic Citizenship: Evaluating the
Case Against Negative Political Ads
Robert A. Jackson
Department of Political Science
Florida State University
Tallahassee, FL 32306-2230
## email not listed ##
(850) 644-7307
Jeffery J. Mondak
Department of Political Science
University of Illinois
Urbana, IL 61801
## email not listed ##
(217) 244-6045
Robert Huckfeldt
Department of Political Science
University of California, Davis
Davis, CA 95616
## email not listed ##
(530) 752-0975
Paper prepared for delivery at the 2005 Annual Meeting of the American Political Science
Association, September 1-4, Washington, DC.
W e wish to thank Damarys Canache, Rod Lewis and Dona-Gene M itchell for their helpful comments. Aportion of the data used in this analysis was obtained from a project of the Wisconsin Advertising Project,under Professor Kenneth Goldstein and Joel Rivlin of the University of Wisconsin-Madison, and includesmedia tracking data from the Campaign Media Analysis Group in Washington, DC. The WisconsinAdvertising Project was sponsored by a grant from The Pew Charitable Trusts. The opinions expressed inthis paper are those of the authors and do not necessarily reflect the views of the Wisconsin AdvertisingProject, Professor Goldstein, Joel Rivlin, or The Pew Charitable Trusts.
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| | Authors: Jackson, Robert., Mondak, Jeffery. and Carmines, Edward. |
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Campaign Advertising and Democratic Citizenship: Evaluating the
Case Against Negative Political Ads
Robert A. Jackson
Department of Political Science
Florida State University
Tallahassee, FL 32306-2230
(850) 644-7307
Jeffery J. Mondak
Department of Political Science
University of Illinois
Urbana, IL 61801
(217) 244-6045
Robert Huckfeldt
Department of Political Science
University of California, Davis
Davis, CA 95616
(530) 752-0975
Paper prepared for delivery at the 2005 Annual Meeting of the American Political Science
Association, September 1-4, Washington, DC.
W e wish to thank Damarys Canache, Rod Lewis and Dona-Gene M itchell for their helpful comments. A
portion of the data used in this analysis was obtained from a project of the Wisconsin Advertising Project,
under Professor Kenneth Goldstein and Joel Rivlin of the University of Wisconsin-Madison, and includes
media tracking data from the Campaign Media Analysis Group in Washington, DC. The Wisconsin
Advertising Project was sponsored by a grant from The Pew Charitable Trusts. The opinions expressed in
this paper are those of the authors and do not necessarily reflect the views of the Wisconsin Advertising
Project, Professor Goldstein, Joel Rivlin, or The Pew Charitable Trusts.
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