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George W. Bush and the Language of Command: A Daily Diary
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GEORGE W. BUSH AND THE LANGUAGE OF COMMAND:
A DAILY DIARY
By
Roderick P. Hart and Jay P. Childers
University of Texas at Austin
Abstract: This essay examines George W. Bush’s campaign rhetoric in both 2000 and 2004 and compares his style to that of his predecessors. Using a computerized language analysis program called DICTION, the study finds that Bush was quite tentative during the 2000 campaign and eschewed use of a narrative style. By the time his reelection campaign began, however, Bush had dramatically increased his hortatory and narrative scores, meaning he had found both an important story to tell and a forceful way of telling it. Because these qualities increased steadily over time, and because they seem to have been initiated by the terrorist attacks of September 11, 2001, they signal important epistemological, sociological, psychological, and political aspects of the Bush presidency and, perhaps, of the national electorate itself.
Keywords: Bush, campaign, rhetoric, language, DICTION
A paper presented at the annual convention of the American Political Science Association,
Washington, D.C., September 1-4, 2005
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GEORGE W. BUSH AND THE LANGUAGE OF COMMAND:
A DAILY DIARY
By
Roderick P. Hart and Jay P. Childers
University of Texas at Austin
Abstract: This essay examines George W. Bush’s campaign rhetoric in both 2000 and 2004 and
compares his style to that of his predecessors. Using a computerized language analysis program
called DICTION, the study finds that Bush was quite tentative during the 2000 campaign and
eschewed use of a narrative style. By the time his reelection campaign began, however, Bush
had dramatically increased his hortatory and narrative scores, meaning he had found both an
important story to tell and a forceful way of telling it. Because these qualities increased steadily
over time, and because they seem to have been initiated by the terrorist attacks of September 11,
2001, they signal important epistemological, sociological, psychological, and political aspects of
the Bush presidency and, perhaps, of the national electorate itself.
Keywords: Bush, campaign, rhetoric, language, DICTION
A paper presented at the annual convention of the American Political Science Association,
Washington, D.C., September 1-4, 2005
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