|
|
|
|
A Field Experiment Testing Negative Campaign Tactics |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP! You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
Conventional wisdom holds that negative campaign messages decrease voter turnout and are more persuasive than positive messages. Academic evidence in favor of these two contentions has been mixed. However, prior studies may be limited by research design. Observational analyses capture real-world campaigns and behaviors, but cannot definitively rule out endogeneity as a source of potential bias. Laboratory experiments possess internal validity, but it is unclear the extent to which the results hold in broader real-world settings. Attempting to combine the strengths of both methodologies, we worked with two actual campaigns to conduct randomized experiments in the field. By randomly assigning subjects to be exposed to positive or negative campaign messages, we can estimate the effect of message tone on turnout and vote choice. In the end, we detect no difference between negative and positive messages with regards to turnout or vote preference. |
Most Common Document Word Stems:
messag (130), negat (116), campaign (111), vote (64), studi (64), experi (56), polit (54), subject (52), effect (50), voter (47), turnout (45), elect (39), posit (39), group (38), advertis (37), young (35), support (35), proposit (35), 1 (33), two (33), random (33), |
|
|
 | Convention | | Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: American Political Science Association URL: http://www.apsanet.org
|
Citation:
|
MLA Citation:
| Nickerson, David. and Arceneaux, Kevin. "A Field Experiment Testing Negative Campaign Tactics" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC, Sep 01, 2005 <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p41625_index.html> |
APA Citation:
| Nickerson, D. W. and Arceneaux, K. , 2005-09-01 "A Field Experiment Testing Negative Campaign Tactics" Paper presented at the annual meeting of the American Political Science Association, Marriott Wardman Park, Omni Shoreham, Washington Hilton, Washington, DC Online <APPLICATION/PDF>. 2011-03-14 from http://www.allacademic.com/meta/p41625_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Conventional wisdom holds that negative campaign messages decrease voter turnout and are more persuasive than positive messages. Academic evidence in favor of these two contentions has been mixed. However, prior studies may be limited by research design. Observational analyses capture real-world campaigns and behaviors, but cannot definitively rule out endogeneity as a source of potential bias. Laboratory experiments possess internal validity, but it is unclear the extent to which the results hold in broader real-world settings. Attempting to combine the strengths of both methodologies, we worked with two actual campaigns to conduct randomized experiments in the field. By randomly assigning subjects to be exposed to positive or negative campaign messages, we can estimate the effect of message tone on turnout and vote choice. In the end, we detect no difference between negative and positive messages with regards to turnout or vote preference. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
application/pdf |
| Page count: |
39 |
| Word count: |
11013 |
| Text sample: |
| Two Field Experiments Testing Negative Campaign Tactics Kevin Arceneaux Assistant Professor Department of Political Science Temple University 453 Gladfelter Hall 1115 West Berks Street Philadelphia PA 19122 kevin.arceneaux@temple.edu David W. Nickerson Assistant Professor University of Notre Dame Department of Political Science 217 O’Shaughnessy Hall Notre Dame IN 46556 dnickers@nd.edu Prepared for presentation at the 2005 Meeting of the American Political Science Association September 1-4 Washington D.C. Abstract Conventional wisdom holds that negative campaign messages decrease voter turnout and are |
| rule to be applied in all cases both misdemeanors and felonies. 4. Other [DON’T READ] 8. Don’t Know [DON’T READ] 9. Refused [DON’T READ] Q4. Now let me read a few statements about proposition 72. Again tell me which one is true. 1. A YES vote for Proposition 72 allows companies to decide whether or not they want to provide health insurance to their employees. 2. A YES vote for Proposition 72 requires companies to pay all the health |
Similar Titles:
Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election
Young people and voting: the effect of household and local context on the turnout of young people at a recent British general election
|
|