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Campaign Specialists, Party Receptivity, and the Professionalization of Election Campaigns
Unformatted Document Text:  Kaid, Lynda Lee, and Christina Holtz-Bacha, eds. 1995. Political Advertising in Western Democracies: Parties and Candidates on Television. Thousand Oaks, CA: Sage. Luntz, Frank I. 1988. Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering. Oxford: Basil Blackwell. Machnig, Matthias, ed. 2002. Politik – Medien – Wähler: Wahlkampf im Medienzeitalter. [Politics – Media – Voters: Campaigning in a Media Age.] Opladen: Leske + Budrich. Mancini, Paolo, and David L. Swanson, eds. 1996. Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences. Westport, CT: Praeger. McCallum, R. B., and Alison Readman. 1947. The British General Election of 1945. New York: Oxford University Press. Moon, Nick. 1999. Opinion Polls: History, Theory, and Practice. New York: Manchester University Press. Niedermayer, Oskar. 1999. Die Bundestagswahl 1998: Ausnahmewahl oder Ausdruck langfristiger Entwicklungen der Parteien und des Parteiensystems? [The Bundestag Election of 1998: An Exceptional Election, or the Expression of Long-Term Developments of the Parties and the Party System?] In Niedermayer, ed., Die Parteien nach der Bundestagswahl 1998 (Opladen: Leske + Budrich), pp 9-35. Norris, Pippa. 1998. The Battle for the Campaign Agenda. In Anthony King, et al., New Labour Triumphs: Britain at the Polls (Chatham, NJ: Chatham House Publishers). Panebianco, Angelo. 1988 [orig. 1982]. Political Parties: Organization and Power, trans. Marc Silver. New York: Cambridge University Press. Plasser, Fritz, with Gunda Plasser. 2002. Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Westport, CT: Praeger. Radunski, Peter. 1980. Election Campaigns: The Political Communication of Modern Electioneering. [Title of German original: Wahlkämpfe: Moderne Wahlkampfführung als politische Kommunikation.] Melle: Verlag Ernst Knoth, for the Institut für Internationale Solidarität, Konrad-Adenauer-Foundation. Rosenbloom, David Lee. 1973. The Election Men: Professional Campaign Managers and American Democracy. New York: Quadrangle Books. Sabato, Larry J. 1981. The Rise of Political Consultants: New Ways of Winning Elections. New York: Basic Books. 28

Authors: Smith, Jennifer.
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Kaid, Lynda Lee, and Christina Holtz-Bacha, eds. 1995. Political Advertising in Western
Democracies: Parties and Candidates on Television. Thousand Oaks, CA: Sage.

Luntz, Frank I. 1988. Candidates, Consultants, and Campaigns: The Style and Substance of
American Electioneering. Oxford: Basil Blackwell.

Machnig, Matthias, ed. 2002. Politik – Medien – Wähler: Wahlkampf im Medienzeitalter.
[Politics – Media – Voters: Campaigning in a Media Age.] Opladen: Leske + Budrich.

Mancini, Paolo, and David L. Swanson, eds. 1996. Politics, Media, and Modern Democracy:
An International Study of Innovations in Electoral Campaigning and Their Consequences.
Westport, CT: Praeger.

McCallum, R. B., and Alison Readman. 1947. The British General Election of 1945. New
York: Oxford University Press.

Moon, Nick. 1999. Opinion Polls: History, Theory, and Practice. New York: Manchester
University Press.

Niedermayer, Oskar. 1999. Die Bundestagswahl 1998: Ausnahmewahl oder Ausdruck
langfristiger Entwicklungen der Parteien und des Parteiensystems? [The Bundestag Election
of 1998: An Exceptional Election, or the Expression of Long-Term Developments of the
Parties and the Party System?] In Niedermayer, ed., Die Parteien nach der Bundestagswahl
1998
(Opladen: Leske + Budrich), pp 9-35.

Norris, Pippa. 1998. The Battle for the Campaign Agenda. In Anthony King, et al., New
Labour Triumphs: Britain at the Polls (Chatham, NJ: Chatham House Publishers).

Panebianco, Angelo. 1988 [orig. 1982]. Political Parties: Organization and Power, trans. Marc
Silver. New York: Cambridge University Press.

Plasser, Fritz, with Gunda Plasser. 2002. Global Political Campaigning: A Worldwide Analysis
of Campaign Professionals and Their Practices. Westport, CT: Praeger.

Radunski, Peter. 1980. Election Campaigns: The Political Communication of Modern
Electioneering. [Title of German original: Wahlkämpfe: Moderne Wahlkampfführung als
politische Kommunikation
.] Melle: Verlag Ernst Knoth, for the Institut für Internationale
Solidarität, Konrad-Adenauer-Foundation.

Rosenbloom, David Lee. 1973. The Election Men: Professional Campaign Managers and
American Democracy. New York: Quadrangle Books.

Sabato, Larry J. 1981. The Rise of Political Consultants: New Ways of Winning Elections.
New York: Basic Books.
28


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