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High-Quality vs. High-Brow: Can Soft News Ever be the Best News?
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Appendix 1: Text of Survey of Presidential Candidate Issue Positions in 2000 Election
“I would like to request your assistance in a study of the effects of different forms of
media exposure on knowledge of presidential candidates’ issue positions among different groupsof voters. Specifically, I am writing ask if you would fill out a brief survey regarding thepositions of Al Gore and George W. Bush on a series of policy issues during the 2000presidential election. The survey includes 10 issue-position questions in total (each one askedwith respect to both Gore and Bush), plus one ideology self-assessment question. As you mayrecognize, these questions are taken from the 2000 NES. My goal is to use a panel of “experts”(including yourself) to help estimate, as accurately as I can, where the candidates actually stoodon these issues. I realize that you may have updated some or all of your beliefs regarding Goreand Bush since 2000. All I ask is that, to the greatest extent possible, you attempt to base youranswers on your best recollection of what you believed the candidates’ issue positions to be atthe time of the 2000 election campaign. For each question, please mark an “x” next to theappropriate category.”
(1) When it comes to politics, do you usually think of yourself as a liberal, a conservative, or amoderate? Please rate yourself along the following 7-category scale.
____1. Extremely conservative____2. Conservative____3. Slightly conservative____4. Middle of the road/moderate____5. Slightly liberal____6. Liberal____7. Extremely liberal
(2) What about Al Gore and George W. Bush? Did you think of them – circa 2000 – asextremely liberal, liberal, slightly liberal, moderate/ middle of the road, slightly conservative,conservative, or extremely conservative?
Al Gore____1. Extremely conservative____2. Conservative____3. Slightly conservative____4. Middle of the road/moderate____5. Slightly liberal____6. Liberal____7. Extremely liberal
George W. Bush____1. Extremely conservative____2. Conservative____3. Slightly conservative____4. Middle of the road/moderate____5. Slightly liberal____6. Liberal____7. Extremely liberal
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Appendix 1: Text of Survey of Presidential Candidate Issue Positions in 2000 Election
“I would like to request your assistance in a study of the effects of different forms of
media exposure on knowledge of presidential candidates’ issue positions among different groups
of voters. Specifically, I am writing ask if you would fill out a brief survey regarding the
positions of Al Gore and George W. Bush on a series of policy issues during the 2000
presidential election. The survey includes 10 issue-position questions in total (each one asked
with respect to both Gore and Bush), plus one ideology self-assessment question. As you may
recognize, these questions are taken from the 2000 NES. My goal is to use a panel of “experts”
(including yourself) to help estimate, as accurately as I can, where the candidates actually stood
on these issues. I realize that you may have updated some or all of your beliefs regarding Gore
and Bush since 2000. All I ask is that, to the greatest extent possible, you attempt to base your
answers on your best recollection of what you believed the candidates’ issue positions to be at
the time of the 2000 election campaign. For each question, please mark an “x” next to the
appropriate category.”
(1) When it comes to politics, do you usually think of yourself as a liberal, a conservative, or a
moderate? Please rate yourself along the following 7-category scale.
____1. Extremely conservative
____2. Conservative
____3. Slightly conservative
____4. Middle of the road/moderate
____5. Slightly liberal
____6. Liberal
____7. Extremely liberal
(2) What about Al Gore and George W. Bush? Did you think of them – circa 2000 – as
extremely liberal, liberal, slightly liberal, moderate/ middle of the road, slightly conservative,
conservative, or extremely conservative?
Al Gore
____1. Extremely conservative
____2. Conservative
____3. Slightly conservative
____4. Middle of the road/moderate
____5. Slightly liberal
____6. Liberal
____7. Extremely liberal
George W. Bush
____1. Extremely conservative
____2. Conservative
____3. Slightly conservative
____4. Middle of the road/moderate
____5. Slightly liberal
____6. Liberal
____7. Extremely liberal
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