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TABLE 3. Average scores on five dimensions of political engagement/involvement for respondents interviewed within a week of a candidate
appearance on a daytime talk show versus those interviewed in other periods, as frequency of talk show viewing varies (1-2 vs. 3+ shows in
prior week)
Factor
Watched 1-2 talk
shows; Interviewed in
Week with Candidate
Appearance
Watched 3+ talk
shows; Interviewed in
Week with Candidate
Appearance
Watched 1-2 talk shows;
Interviewed in Week
with No Candidate
Appearances
Watched 3+ talk shows;
Interviewed in Week
with No Candidate
Appearances
Political Awareness
a
2.40
2.20
2.28
2.14
Strength of Candidate Preferences
b
.69
.72
.70
.76
Care Who Wins Election
c
.77
.73
.78
.74
Extent of Campaign Participation
d
.13
.10
.13
.12
Strength of Partisanship
e
1.78
1.74
1.90
1.74
a
0-4 scale (4=max)
b
dichotomous (0-1) indicator (1=high)
c
dichotomous (0-1) indicator (1=yes)
d
0-5 scale, normalized to 0-1 interval (1=max)
a
0-3 scale (3=max)
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