Soft News and Awareness of Campaigns – 19
19
Table 2
Predicting Awareness of the 2004 Democratic Presidential Primary Campaign
Enjoy political news
.13**
(.03)
Following news about primary
.24**
(.03)
Watched debate
.08**
(.01)
Saw candidate—Sunday news talk show
.19**
(.04)
Saw candidate—cable news talk show
.19**
(.04)
Saw candidate—magazine show
.12†
(.07)
Saw candidate—morning show
.07
(.05)
Saw candidate—late night show
.15**
(.03)
Saw candidate—other/unknown
.08**
(.02)
Female
-.11**
(.01)
African-American
-.10**
(.02)
Hispanic
-.05†
(.02)
Age (years/100)
.39**
(.04)
Education
.26**
(.03)
Income
.16**
(.03)
Constant
-.21
(.03)
Adjusted R
2
.50
N
1265
Notes. † p < .10; * p < .05; ** p < .01. Table entries are OLS regression coefficients; standard
errors are in parentheses.