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Candidate Appearances on Soft News Shows and Public Awareness of Primary Campaigns
Unformatted Document Text:  Soft News and Awareness of Campaigns – 19 19 Table 2 Predicting Awareness of the 2004 Democratic Presidential Primary Campaign Enjoy political news .13** (.03) Following news about primary .24** (.03) Watched debate .08** (.01) Saw candidate—Sunday news talk show .19** (.04) Saw candidate—cable news talk show .19** (.04) Saw candidate—magazine show .12† (.07) Saw candidate—morning show .07 (.05) Saw candidate—late night show .15** (.03) Saw candidate—other/unknown .08** (.02) Female -.11** (.01) African-American -.10** (.02) Hispanic -.05† (.02) Age (years/100) .39** (.04) Education .26** (.03) Income .16** (.03) Constant -.21 (.03) Adjusted R 2 .50 N 1265 Notes. † p < .10; * p < .05; ** p < .01. Table entries are OLS regression coefficients; standard errors are in parentheses.

Authors: Brewer, Paul. and Cao, Xiaoxia.
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Soft News and Awareness of Campaigns – 19
19
Table 2
Predicting Awareness of the 2004 Democratic Presidential Primary Campaign

Enjoy political news
.13**
(.03)
Following news about primary
.24**
(.03)
Watched debate
.08**
(.01)
Saw candidate—Sunday news talk show
.19**
(.04)
Saw candidate—cable news talk show
.19**
(.04)
Saw candidate—magazine show
.12†
(.07)
Saw candidate—morning show
.07
(.05)
Saw candidate—late night show
.15**
(.03)
Saw candidate—other/unknown
.08**
(.02)
Female
-.11**
(.01)
African-American
-.10**
(.02)
Hispanic
-.05†
(.02)
Age (years/100)
.39**
(.04)
Education
.26**
(.03)
Income
.16**
(.03)
Constant
-.21
(.03)
Adjusted R
2
.50
N
1265
Notes. † p < .10; * p < .05; ** p < .01. Table entries are OLS regression coefficients; standard
errors are in parentheses.


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