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Searching for the Meaning of Negative: Fairness and Believability in Political Advertising
Unformatted Document Text:  Searching for the Meaning of “Negative:” Fairness and Issues in Political Advertising Stephen C. Brooks, Ph. D. Associate Director, Ray C. Bliss Institute of Applied Politics The University of Akron Akron, OH 44325-1904 Phone: 330-5972-7944 E-Mail: ## email not listed ## Rick D. Farmer, Ph.D. Assistant Professor of Political Science Fellow, Ray C. Bliss Institute of Applied Politics The University of Akron Akron, OH 44325-1904 Phone: 330-972-7983 E-Mail: ## email not listed ## Presented at the annual meeting of the American Political Science Association in Chicago, IL, September 2-5, 2004.

Authors: Brooks, Stephen. and Farmer, Rick.
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Searching for the Meaning of “Negative:”
Fairness and Issues in Political Advertising
Stephen C. Brooks, Ph. D.
Associate Director, Ray C. Bliss Institute of Applied Politics
The University of Akron
Akron, OH 44325-1904
Phone: 330-5972-7944
E-Mail: ## email not listed ##
Rick D. Farmer, Ph.D.
Assistant Professor of Political Science
Fellow, Ray C. Bliss Institute of Applied Politics
The University of Akron
Akron, OH 44325-1904
Phone: 330-972-7983
E-Mail: ## email not listed ##
Presented at the annual meeting of the American Political Science Association in Chicago, IL,
September 2-5, 2004.


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