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Hispanic and Black Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention

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Abstract:

The purpose of the current study is to compare Spanish language and African American newspaper coverage of the 2000 Republican National Convention. The primary research question of the study asks, “How did Spanish language and African American newspapers frame their coverage of the 2000 GOP Convention?” Results of content analyses of 18 Spanish-language and 53 African American news stories found more differences than similarities in the ethnic media frames used in coverage of the 2000 GOP Convention. News stories were gathered from LEXIS-NEXIS® and Ethnic News Watch. The findings suggest that the Latino press used three media frames in their coverage. While an examination of the African American press suggests that four media frames about the GOP convention were present. The first Latino frame is referred to as the Quid Pro Quo frame. This frame encourages Latino voters to evaluate the convention messages of inclusion and base their vote on how well the Republican rhetoric reflects the current needs of the Hispanic Community. This frame also presented Latinos as a bloc of swing voters with strings to no specific party. The second frame reflects the disbelief in the Republican Party claims of inclusion and compassion. This frame views the Republican efforts to appear as a multicultural party as nothing more than gimmickry and political spectacle to cover up for failed policies and ideologies that have damaged or threatened the Hispanic community. Finally, the third frame, the Optimistic Simpatico frame, conveys the Latino media’s mostly positive coverage. Roberts and Mattingly (2002) conducted a framing analysis of African American newspaper coverage of the 2000 Republican National Convention. The first African American frame of their study was referred to as a Cautious, but Historically Reflective frame of Black Republicanism. The frame offered historical information, as well as a forum for Black Republicans to comment upon the current status of the party. The second frame was the Assessment frame of Gen. Colin Powell’s keynote address. This frame served to provide an outlet for various perspectives of prominence, influence, and involvement of Powell in the hierarchy of the Republican Party. The third frame, the Verdict frame, examined the convention’s success or failure in effectively communicating the message of inclusion to African Americans. The Verdict frame examined whether the convention’s message of inclusion was targeted to the Black Community or to white Independent and Moderate Democrats. The fourth frame, the Comparative frame, examined how the Republican and Democratic conventions differed in terms of real inclusion versus symbolic gestures of inclusion. The current study suggests that the Hispanic media’s Quid Pro Quo frame was similar to the Black press’ Verdict frame. However, each multicultural media appears to have covered the 2000 Republican National Convention uniquely for their particular readerships.

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2000 (177), convent (152), frame (145), republican (132), gop (84), black (81), american (78), latino (71), news (69), august (59), african (59), bush (55), parti (54), ethnic (49), inclus (41), stori (40), media (40), new (38), watch (38), avail (38), coverag (38),

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2000 Republican National Convention, Latino and African American coverage, media frames
Convention
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Name: American Political Science Association
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MLA Citation:

Roberts, Marilyn. and Martinez, Jr., Belio. "Hispanic and Black Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL, Sep 02, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p61215_index.html>

APA Citation:

Roberts, M. and Martinez, Jr., B. A. , 2004-09-02 "Hispanic and Black Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention" Paper presented at the annual meeting of the American Political Science Association, Hilton Chicago and the Palmer House Hilton, Chicago, IL Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p61215_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of the current study is to compare Spanish language and African American newspaper coverage of the 2000 Republican National Convention. The primary research question of the study asks, “How did Spanish language and African American newspapers frame their coverage of the 2000 GOP Convention?” Results of content analyses of 18 Spanish-language and 53 African American news stories found more differences than similarities in the ethnic media frames used in coverage of the 2000 GOP Convention. News stories were gathered from LEXIS-NEXIS® and Ethnic News Watch. The findings suggest that the Latino press used three media frames in their coverage. While an examination of the African American press suggests that four media frames about the GOP convention were present. The first Latino frame is referred to as the Quid Pro Quo frame. This frame encourages Latino voters to evaluate the convention messages of inclusion and base their vote on how well the Republican rhetoric reflects the current needs of the Hispanic Community. This frame also presented Latinos as a bloc of swing voters with strings to no specific party. The second frame reflects the disbelief in the Republican Party claims of inclusion and compassion. This frame views the Republican efforts to appear as a multicultural party as nothing more than gimmickry and political spectacle to cover up for failed policies and ideologies that have damaged or threatened the Hispanic community. Finally, the third frame, the Optimistic Simpatico frame, conveys the Latino media’s mostly positive coverage. Roberts and Mattingly (2002) conducted a framing analysis of African American newspaper coverage of the 2000 Republican National Convention. The first African American frame of their study was referred to as a Cautious, but Historically Reflective frame of Black Republicanism. The frame offered historical information, as well as a forum for Black Republicans to comment upon the current status of the party. The second frame was the Assessment frame of Gen. Colin Powell’s keynote address. This frame served to provide an outlet for various perspectives of prominence, influence, and involvement of Powell in the hierarchy of the Republican Party. The third frame, the Verdict frame, examined the convention’s success or failure in effectively communicating the message of inclusion to African Americans. The Verdict frame examined whether the convention’s message of inclusion was targeted to the Black Community or to white Independent and Moderate Democrats. The fourth frame, the Comparative frame, examined how the Republican and Democratic conventions differed in terms of real inclusion versus symbolic gestures of inclusion. The current study suggests that the Hispanic media’s Quid Pro Quo frame was similar to the Black press’ Verdict frame. However, each multicultural media appears to have covered the 2000 Republican National Convention uniquely for their particular readerships.

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Document Type: .PDF
Page count: 35
Word count: 10388
Text sample:
Hispanic and African American Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention Marilyn Roberts Ph.D. Associate Professor and Belio Martinez Doctoral Student College of Journalism and Communications University of Florida Prepared for delivery at the 2004 Annual Meeting of the American Political Science Association September 2 ­ September 5 2004. Copyright by the American Political Science Association. Hispanic and Black Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention by Marilyn Roberts
B. (2000). "Convention Seeks To Portray `A New Kind of Republican': Welcome Mat's Out For Greater Diversity." The Times-Picayune July 30 2000. Pg. A01. [Online]. Available: LEXIS-NEXIS®. Walters R. (2000). "The Republican Convention: How to dance with an Elephant." Take Pride! Community August 20 2000 pg. 5. [Online]. Available: Ethnic News Watch. Washington L. (2000). "Decades of rejection for Black Republicans." Philadelphia Tribune August 1 2000 V. 116 N. 75 p. 7A. [Online]. Available: Ethnic News Watch. Williamson K.


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