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Hispanic and Black Newspaper Coverage: A Comparative Framing Analysis of the 2000 Republican National Convention
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Hispanic and Black Newspaper Coverage:
A Comparative Framing Analysis of the 2000 Republican National Convention
by
Marilyn Roberts, Associate Professor
and
Belio Martinez, Doctoral Student
College of Journalism and Communications
University of Florida, Gainesville, FL
ABSTRACT
The purpose of the current study is to compare Spanish language and African American newspaper coverage of the 2000 Republican National Convention. The primary research question of the study asks, “How did Spanish language and African American newspapers frame their coverage of the 2000 GOP Convention?” Results of content analyses of 18 Spanish-language and 53 African American news stories found more differences than similarities in the ethnic media frames used in coverage of the 2000 GOP convention. News stories were gathered from LEXIS-NEXIS® and Ethnic News Watch. The findings suggest that the Latino press used three media frames in their coverage. While an examination of African American press suggests that four media frames about the GOP convention were present. The first Latino frame is referred to as the Quid Pro Quo frame. This frame encourages Latino voters to evaluate the convention messages of inclusion and base their vote on how well the Republican rhetoric reflects the current needs of Hispanic communities. This frame also presented Latinos as a bloc of swing voters with strings to no specific party. The second frame reflects the disbelief in the Republican Party claims of inclusion and compassion. This frame views the Republican efforts to appear as a multicultural party as nothing more than gimmickry and political spectacle to cover up for failed policies and ideologies that have damaged or threatened the Hispanic community. Finally, the third frame, the Optimistic Simpatico frame, conveys the Latino media’s mostly positive. Roberts and Mattingly (2002) conducted a previous framing analysis of African American newspaper coverage. The first African American frame referred to as a Cautious, but Historically Reflective frame of Black Republicanism. The frame offered historical information, as well as a forum for Black Republicans to comment upon the current status of the party. The second frame is an Assessment frame of Gen. Colin Powell’s keynote address. This frame served to provide an outlet for various perspectives of prominence, influence, and involvement of Powell in the hierarchy of the Republican Party. The third frame, the Verdict frame, examines the convention’s success, or lack of success, in effectively communicating the message of inclusion to African Americans. The verdict frame examines whether the convention’s message of inclusion was targeted to the Black Community or to white Independent and Moderate Democrats. The fourth frame, the Comparative frame, examined how the Republican and Democratic conventions differed in terms of real inclusion versus symbolic gestures of inclusion. The study suggests that the Hispanic media’s Quid Pro Quo frame was similar to the Black press’ Verdict frame. However, each multicultural media appears to have covered the convention uniquely for their particular readerships.
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| | Authors: Roberts, Marilyn. and Martinez, Jr., Belio. |
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Hispanic and Black Newspaper Coverage:
A Comparative Framing Analysis of the 2000 Republican National Convention
by
Marilyn Roberts, Associate Professor
and
Belio Martinez, Doctoral Student
College of Journalism and Communications
University of Florida, Gainesville, FL
ABSTRACT
The purpose of the current study is to compare Spanish language and African American
newspaper coverage of the 2000 Republican National Convention. The primary research
question of the study asks, “How did Spanish language and African American
newspapers frame their coverage of the 2000 GOP Convention?” Results of content
analyses of 18 Spanish-language and 53 African American news stories found more
differences than similarities in the ethnic media frames used in coverage of the 2000 GOP
convention. News stories were gathered from LEXIS-NEXIS® and Ethnic News Watch.
The findings suggest that the Latino press used three media frames in their coverage.
While an examination of African American press suggests that four media frames about
the GOP convention were present. The first Latino frame is referred to as the Quid Pro
Quo frame. This frame encourages Latino voters to evaluate the convention messages of
inclusion and base their vote on how well the Republican rhetoric reflects the current
needs of Hispanic communities. This frame also presented Latinos as a bloc of swing
voters with strings to no specific party. The second frame reflects the disbelief in the
Republican Party claims of inclusion and compassion. This frame views the Republican
efforts to appear as a multicultural party as nothing more than gimmickry and political
spectacle to cover up for failed policies and ideologies that have damaged or threatened
the Hispanic community. Finally, the third frame, the Optimistic Simpatico frame,
conveys the Latino media’s mostly positive. Roberts and Mattingly (2002) conducted a
previous framing analysis of African American newspaper coverage. The first African
American frame referred to as a Cautious, but Historically Reflective frame of Black
Republicanism. The frame offered historical information, as well as a forum for Black
Republicans to comment upon the current status of the party. The second frame is an
Assessment frame of Gen. Colin Powell’s keynote address. This frame served to provide
an outlet for various perspectives of prominence, influence, and involvement of Powell in
the hierarchy of the Republican Party. The third frame, the Verdict frame, examines the
convention’s success, or lack of success, in effectively communicating the message of
inclusion to African Americans. The verdict frame examines whether the convention’s
message of inclusion was targeted to the Black Community or to white Independent and
Moderate Democrats. The fourth frame, the Comparative frame, examined how the
Republican and Democratic conventions differed in terms of real inclusion versus
symbolic gestures of inclusion. The study suggests that the Hispanic media’s Quid Pro
Quo frame was similar to the Black press’ Verdict frame. However, each multicultural
media appears to have covered the convention uniquely for their particular readerships.
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