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Making Up Their Minds: Knowledge, Learning and Decision-Making Among Campaign Consultants
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| | Unformatted Document Text:
“Spend more time in the district. Start engaging in re
Undertake an earned media effort. Meet with prominent
Fundraising,fundraising,fundraising,fundraising ..
Consultant’s response when asked what sho
Clark’s st
ustry, working on behalf of those
eper into the world of the “spin
Burton, 2001; and Dulio, 2004).
70,000
undraising
70,000
adio
110,000
fice
140,000
ail
355,000
V
Emphasize certain topics toalter criteria voters use for
Position candidate nearcenter of ideology spectrum
Reinforce voters’ partyaffiliation/loyalty
Budget Allocation by Function
($1,000,000 war chest)
What is your strategy’s k
ique in
White’s
we now
w most
ct same
v e r a l
lark, a first term Democrat
the challenger. Another th
actually spend gettingpreferences imply that thresources to increase turn
own candidates numbersimage predicts, most wou
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| | Authors: Waismel-Manor, Israel. |
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“Spend more time in the district. Start engaging in re
Undertake an earned media effort. Meet with prominent
Fundraising,fundraising,fundraising,fundraising ..
Consultant’s response when asked what sho
Clark’s st
ustry, working on behalf of those
eper into the world of the “spin
Burton, 2001; and Dulio, 2004).
70,000
undraising
70,000
adio
110,000
fice
140,000
ail
355,000
V
Emphasize certain topics to
alter criteria voters use for
Position candidate near
center of ideology spectrum
Reinforce voters’ party
affiliation/loyalty
Budget Allocation by Function
($1,000,000 war chest)
What is your strategy’s k
ique in
White’s
we now
w most
ct same
v e r a l
lark, a first term Democrat
the challenger. Another th
actually spend getting
preferences imply that th
resources to increase turn
own candidates numbers
image predicts, most wou
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