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Campaign Effects in Central Europe: Examples from Recent Elections

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Abstract:

This paper discusses the media and political contexts of campaign effects in the newer democracies of Central Europe, and draws upon examples from the 1994, 1998 and 2002 Hungarian national elections, as well as recent elections in Romania. Research (by the authors) on the 1994 and 1998 Hungarian elections found important campaign effects though these were not consistent from one election to the next, and also not always in line with what the campaign strategists had intended. The main findings from research on the 1994 and 1998 Hungarian elections are summarized, and changes in the media and political systems are discussed before turning to the post-election 2002 survey for analysis of the relationship between media use on the one hand, and political attitudes, evaluations, and vote choice on the other. In addition, one panel, and a three-wave longitudinal survey covering the 1996 and 2000 national elections in neighboring Romania are analyzed to assess the validity of three possible explanations of why the partisan abuse of public television broadcast by government parties can sometimes help them in the electoral arena, and yet have a potential to grossly backfire in some elections.

Most Common Document Word Stems:

elect (194), parti (189), televis (173), public (165), govern (102), polit (101), media (97), effect (94), hungarian (81), 1994 (77), campaign (72), 1998 (69), coverag (61), issu (58), 1996 (57), opposit (56), data (55), 2002 (55), romanian (55), main (54), government (54),

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Media effects, election campaigns, new democracies, voting behavior, mobilization, attitudes, persuasion, mass media
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Name: American Political Science Association
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Toka, Gabor. and Popescu, Marina. "Campaign Effects in Central Europe: Examples from Recent Elections" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p62415_index.html>

APA Citation:

Toka, G. and Popescu, M. , 2003-08-27 "Campaign Effects in Central Europe: Examples from Recent Elections" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p62415_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper discusses the media and political contexts of campaign effects in the newer democracies of Central Europe, and draws upon examples from the 1994, 1998 and 2002 Hungarian national elections, as well as recent elections in Romania. Research (by the authors) on the 1994 and 1998 Hungarian elections found important campaign effects though these were not consistent from one election to the next, and also not always in line with what the campaign strategists had intended. The main findings from research on the 1994 and 1998 Hungarian elections are summarized, and changes in the media and political systems are discussed before turning to the post-election 2002 survey for analysis of the relationship between media use on the one hand, and political attitudes, evaluations, and vote choice on the other. In addition, one panel, and a three-wave longitudinal survey covering the 1996 and 2000 national elections in neighboring Romania are analyzed to assess the validity of three possible explanations of why the partisan abuse of public television broadcast by government parties can sometimes help them in the electoral arena, and yet have a potential to grossly backfire in some elections.

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Associated Document Available American Political Science Association
Associated Document Available Political Research Online

Document Type: .PDF
Page count: 51
Word count: 17023
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Campaign Effects in East Central Europe: Examples from Recent Elections Gábor Tóka and Marina Popescu Dept. of Political Science Dept. of Government Central European University University of Essex Budapest Hungary Colchester UK tokag@ceu.hu marinapopescu@yahoo.com www.personal.ceu.hu/departs/personal/Gabor_Toka Paper prepared for panel # 38/1 and 36/23 “Campaign Effects in Cross-National Perspective” (co-sponsored panel between the Political Communication Section and the Elections and Voting Section) at the 2003 Annual Meeting of the American Political Science Association at Philadelphia 27-31 August 2003. American Political
.68 1258 Romania November 2000 .01 .78 1015 Hungary May 1994 -.07 .00 1616 Hungary May 1998 -.02 .42 1414 Hungary April 2002 .02 .51 1115 Note: the parameter estimates in the table (standardized beta two-tailed significance level and the number of cases in the analysis) come from multivariate linear regression models fitting into the more general path model displayed in Figure 2. For a further discussion of model specifications and effects omitted from this table see the main


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