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Campaign Effects and the Media in New Zealand: Evidence from Recent Elections
ABSTRACT
Developments in the media, political and electoral systems in New Zealand over the past
decade have led to an increase in campaign effects. The paper identifies campaign effects
stemming from different types of news and information available during the campaign.
Media content is linked with survey data on specific forms of media consumption by
citizens during the campaign and after the elections. Relationships between consumption
patterns and changes in political attitudes and evaluations of candidates, parties, and
issues are discussed.
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