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2002 Election Night Media Coverage: Comparative Framing Analyses of the Lack of Voter News Service Exit Poll Results
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2002 Election Night Media Coverage: Comparative Framing Analyses
of the Voter News Service Exit Poll Results
Marilyn S. Roberts, Ph.D.
Belio Martinez
University of Florida
ABSTRACT
This paper studies the tone of the coverage during the 2000 and 2002 elections. It seeks to provide insight into the way absence of VNS exit-poll data impacted the decisions made by journalists and commentators as they framed the election coverage for viewers. Transcripts by 5 major networks (VNS consortium members) for each election year were analyzed using Diction 5.0 and guided by framing theory. This approach provided for a hybrid quantitative content analysis and qualitative framing analysis of the coverage by the networks. Notable differences between the Election Day coverage of 2000 and 2002 were visible in the findings. An increase in the Optimism, Certainty and Realism scores and a drop and activity, as well as no change in Commonality score, support the notion that the 2002 election coverage by the major news networks was much more restrained, accurate and reminiscent of “old-fashioned” news reporting than fast-paced techno-driven projections.
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| | Authors: Roberts, Marilyn. and Martinez, Jr., Belio. |
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2
2002 Election Night Media Coverage: Comparative Framing Analyses
of the Voter News Service Exit Poll Results
Marilyn S. Roberts, Ph.D.
Belio Martinez
University of Florida
ABSTRACT
This paper studies the tone of the coverage during the 2000 and 2002 elections. It seeks to provide insight into the way absence of VNS exit-poll data impacted the decisions made by journalists and commentators as they framed the election coverage for viewers. Transcripts by 5 major networks (VNS consortium members) for each election year were analyzed using Diction 5.0 and guided by framing theory. This approach provided for a hybrid quantitative content analysis and qualitative framing analysis of the coverage by the networks. Notable differences between the Election Day coverage of 2000 and 2002 were visible in the findings. An increase in the Optimism, Certainty and Realism scores and a drop and activity, as well as no change in Commonality score, support the notion that the 2002 election coverage by the major news networks was much more restrained, accurate and reminiscent of “old-fashioned” news reporting than fast-paced techno- driven projections.
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