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Campaign Ads Impact on Voter Certainty and Knowledge of Candidates Ideological Positions |
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Abstract:
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To even the least astute observer of modern electoral politics it is obvious that television advertising has become an important—perhaps the most important—means for candidates to communicate with citizens. How electoral campaigns generally and television advertising specifically are viewed in terms of their contribution to representative democracy is very much dependent on how well these exercises serve to inform citizens about candidates’ ideological orientations and issue positions.In this paper I seek to extend our knowledge of the impact of candidates’ political commercials by examining their impact on citizens’ certainty and knowledge of 1998 House candidates’ ideological orientations. This research addresses the question of whether candidates’ issue advertisements lead citizens to believe they have learned something important about the ideological positions of candidates for the House of Representatives, and whether in fact they did learn something about their ideological orientation. |
Most Common Document Word Stems:
candid (233), ideolog (108), ad (105), citizen (101), posit (96), issu (83), polit (68), inform (56), certainti (48), advertis (46), oppon (40), orient (38), campaign (37), respond (34), democrat (33), measur (33), republican (28), number (28), perceptu (26), hous (26), elector (24), |
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Association:
Name: American Political Science Association
URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Koch, Jeffrey. "Campaign Ads Impact on Voter Certainty and Knowledge of Candidates Ideological Positions" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p62486_index.html> |
APA Citation:
| Koch, J. , 2003-08-27 "Campaign Ads Impact on Voter Certainty and Knowledge of Candidates Ideological Positions" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p62486_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To even the least astute observer of modern electoral politics it is obvious that television advertising has become an important—perhaps the most important—means for candidates to communicate with citizens. How electoral campaigns generally and television advertising specifically are viewed in terms of their contribution to representative democracy is very much dependent on how well these exercises serve to inform citizens about candidates’ ideological orientations and issue positions.In this paper I seek to extend our knowledge of the impact of candidates’ political commercials by examining their impact on citizens’ certainty and knowledge of 1998 House candidates’ ideological orientations. This research addresses the question of whether candidates’ issue advertisements lead citizens to believe they have learned something important about the ideological positions of candidates for the House of Representatives, and whether in fact they did learn something about their ideological orientation. |
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.PDF |
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32 |
| Word count: |
7283 |
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| 1 Campaign Ads’ Impact on Voter Certainty and Knowledge of Candidates’ Ideological Positions Jeffrey W. Koch Department of Political Science State University of New York at Geneseo Geneseo New York 14454 Email:koch@geneseo.edu Prepared for delivery at the 2003 Annual Meeting of the American Political Science Association August 28 - August 31 2003. Copyright by the American Political Science Association." 2 To even the least astute observer of modern electoral politics it is obvious that television advertising has become an |
| If a candidate failed to answer 4 or fewer questions a STATA 6.0 regression imputation technique was employed to assign scores for the missing data. ADA & ACU scores were combined to construct a single measure of ideology. Next principle components factor analysis was performed on those representatives where information was available from all three sources through a STATA 6.0 regression imputation technique scores were assigned to candidates where information was available from at least one of the three |
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