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CAMPAIGNING FOR CONGRESS ON THE WORLD WIDE WEB AND THE IMPLICATIONS FOR STRONG DEMOCRACY

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Abstract:

The growing use and accessibility of the Internet has given political candidates an additional campaign tool for communicating directly with voters. While some scholars are excited about the Internet’s ability to promote “strong democracy,” others fear that it will further exacerbate existing inequalities among candidates and within the electorate. Who is more likely to campaign on the Internet? What kind of content are candidates displaying on their campaign websites? In order to answer these questions and offer some insights into which of the two possible scenarios of democracy are emerging, an extensive content analysis was performed of every campaign website that was launched for the 2002. Major-party candidates, well-financed candidates, candidates running in constituencies with higher Internet usage challengers, candidates from highly competitive constituencies were the most likely to campaign over the Web. With regard to content, a substantial number of candidates provided the public with insights into their personal background and their professional experience and were quite active in recruiting and mobilizing web users for their campaign. Candidates did not do well in providing information that would help expand the electorate and only a handful of candidates have taken advantage of the technological advances that could enhance the communication and interaction between candidates and citizens.

Most Common Document Word Stems:

candid (203), campaign (186), web (90), internet (66), like (64), 2002 (58), parti (54), inform (54), polit (52), websit (47), incumb (41), voter (37), use (37), site (35), constitu (33), hous (31), includ (30), content (30), congression (30), senat (29), elect (28),

Author's Keywords:

Internet, Congress, elections, money and campaigns, mobilization, third-parties, World Wide Web, democracy, technology
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Name: American Political Science Association
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http://www.apsanet.org


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MLA Citation:

Gulati, Girish. "CAMPAIGNING FOR CONGRESS ON THE WORLD WIDE WEB AND THE IMPLICATIONS FOR STRONG DEMOCRACY" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 24, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p62518_index.html>

APA Citation:

Gulati, G. J. , 2003-08-24 "CAMPAIGNING FOR CONGRESS ON THE WORLD WIDE WEB AND THE IMPLICATIONS FOR STRONG DEMOCRACY" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p62518_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The growing use and accessibility of the Internet has given political candidates an additional campaign tool for communicating directly with voters. While some scholars are excited about the Internet’s ability to promote “strong democracy,” others fear that it will further exacerbate existing inequalities among candidates and within the electorate. Who is more likely to campaign on the Internet? What kind of content are candidates displaying on their campaign websites? In order to answer these questions and offer some insights into which of the two possible scenarios of democracy are emerging, an extensive content analysis was performed of every campaign website that was launched for the 2002. Major-party candidates, well-financed candidates, candidates running in constituencies with higher Internet usage challengers, candidates from highly competitive constituencies were the most likely to campaign over the Web. With regard to content, a substantial number of candidates provided the public with insights into their personal background and their professional experience and were quite active in recruiting and mobilizing web users for their campaign. Candidates did not do well in providing information that would help expand the electorate and only a handful of candidates have taken advantage of the technological advances that could enhance the communication and interaction between candidates and citizens.

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Associated Document Available Political Research Online

Document Type: .PDF
Page count: 24
Word count: 9077
Text sample:
CAMPAIGNING FOR CONGRESS ON THE WORLD WIDE WEB AND THE IMPLICATIONS FOR STRONG DEMOCRACY Girish J. “Jeff” Gulati Wellesley College Department of Political Science ggulati@Wellesley.edu Prepared for delivery at the 2003 Annual Meeting of the American Political Science Association Philadelphia PA August 28-August 23 2003. Copyright by the American Political Science Association CAMPAIGNING FOR CONGRESS ON THE WORLD WIDE WEB AND THE IMPLICATIONS FOR STRONG DEMOCRACY ABSTRACT The growing use and accessibility of the Internet has given political candidates
Thousand Oaks CA: Sage Publications. 21 Mark David. 2002. “5 Effective GOP Congressional Campaign Sites.” Campaigns and Elections July 46-7. Norris Pippa. 2002. Revolution What Revolution? The Internet and U.S. Elections 1992-2000. In Governance.com eds. Elaine Ciulla Kamarck and Joesph S. Nye. Jr. Washington DC: Brookings Institution Press. Wilhelm Anthony. 2000. Democracy in the Digital Age: Challenges to Political Life in Cyberspace. New York: Routledge. Williams Christine B Andrew Aylesworth and Kenneth J. Chapman. 2002. “The 2002 E- Campaign


Similar Titles:
Online Campaigning in the 2002 U.S. Elections: Analyzing House, Senate and Gubernatorial Campaign Web Sites

The Potential of the Internet as a Campaign Tool: The Relationship Between Incumbency, Political Party, Election Outcomes and the Relative Quality of Campaign Websites


 
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