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Talking in Black and White: How Presidential Candidates Appeal to Different Racial Audiences |
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Abstract:
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We expand upon the race and campaign literature to look at how the dynamics of voting behavior and racial appeals play out in what the candidates themselves say on the campaign trail. Specifically, we analyze campaign speeches from three presidential elections, 1988, 1992 and 1996. We look at the speeches given by the candidates to determine whether candidates vary the issues they discuss or how they discuss them depending upon the race of their audience. Looking at discussion of crime, education, affirmative action, welfare, and taxes, we find that there is less variation in not only issues discussed, but also how they are discussed, to predominantly white, mixed, and predominantly black audiences. |
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audienc (223), speech (211), issu (191), white (155), black (153), campaign (152), candid (149), n (112), racial (110), democrat (100), discuss (95), race (87), republican (81), crime (72), differ (70), bush (68), clinton (63), welfar (61), american (61), action (54), 1996 (54), |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Sofen, Mindy. and Gross, Kimberly. "Talking in Black and White: How Presidential Candidates Appeal to Different Racial Audiences" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p62799_index.html> |
APA Citation:
| Sofen, M. J. and Gross, K. , 2003-08-27 "Talking in Black and White: How Presidential Candidates Appeal to Different Racial Audiences" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p62799_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: We expand upon the race and campaign literature to look at how the dynamics of voting behavior and racial appeals play out in what the candidates themselves say on the campaign trail. Specifically, we analyze campaign speeches from three presidential elections, 1988, 1992 and 1996. We look at the speeches given by the candidates to determine whether candidates vary the issues they discuss or how they discuss them depending upon the race of their audience. Looking at discussion of crime, education, affirmative action, welfare, and taxes, we find that there is less variation in not only issues discussed, but also how they are discussed, to predominantly white, mixed, and predominantly black audiences. |
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| Document Type: |
.PDF |
| Page count: |
47 |
| Word count: |
14390 |
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| Talking in Black and White: How Presidential Candidates Appeal to Different Racial Audiences Mindy J. Sofen Kimberly Gross George Washington University Please direct correspondence to Kimberly Gross School of Media and Public Affairs George Washington University 805 21st Street NW Suite 400 Washington DC 20052. Phone: 202- 994-0387. email:kimgross@gwu.edu sofenm@gwu.edu Paper prepared for presentation at the Annual Meeting of the American Political Science Association August 28-31 2003 Philadelphia PA. DRAFT: Please do not cite without author's permission. “Among American |
| N=35 N=8 Bob Dole Affirmative Action 6.1% n=4 66.7% n=2 100% n=1 Crime 6.1 n=4 66.7 n=2 100 n=1 Welfare 6.1 n=4 0 n=0 0 n=0 Education 28.8 n=19 100 n=3 100 n=1 Taxes 90.9 n=60 33.3 n=1 0 n=0 N=66 N=3 N=1 Source. Annenberg/Pew Archive of Presidential Campaign Discourse. Note. Table entry is the proportion of speeches targeting a particular audience that invoke the issue. |
Similar Titles:
Constructing Race in Campaign 2008: How Democratic Candidates Talked about Race During the PBS All-American Forum at Howard University
Different Strokes for Different Folks: Candidate Race and the Electoral Calculus of Black and White Voters
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