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Table 6. Issues Discussed in Speeches by Audience, 1996 Presidential Election Campaign
Predominantly
White Audience
Non-White
Audience
Predominately
Black Audience
Bill Clinton
Affirmative Action
0%
n=0
8.6%
n=3
37.5%
n=3
Crime
69.7
n=46
71.4
n=25
50.0
n=4
Welfare
34.8
n=23
60.0
n=21
50.0
n=4
Education
74.2
n=49
82.9
n=29
75.0
n=6
Taxes
43.9
n=29
51.4
n=18
62.5
n=5
N=66
N=35
N=8
Bob Dole
Affirmative Action
6.1%
n=4
66.7%
n=2
100%
n=1
Crime
6.1
n=4
66.7
n=2
100
n=1
Welfare
6.1
n=4
0
n=0
0
n=0
Education
28.8
n=19
100
n=3
100
n=1
Taxes
90.9
n=60
33.3
n=1
0
n=0
N=66
N=3
N=1
Source. Annenberg/Pew Archive of Presidential Campaign Discourse.
Note. Table entry is the proportion of speeches targeting a particular audience that invoke the
issue.
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