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THE COLOR OF THE CAMPAIGN: A Quasi-Experimental Study of the Influence of Skin Color on Candidate Evaluation
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W
EAVER
39
The Color of the Campaign
Mendelberg, Tali. The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality. Princeton: Princeton UP, 2001. Sigelman, Carol K., et al. “Black Candidates, White Voters: Understanding Racial Bias in Political Perceptions,” American Journal of Political Science 39:1 (Feb. 1995). Sigelman, Lee and Carol K. Sigelman. “Sexism, Racism, and Ageism in Voting Behavior: An Experimental Analysis,” Social Psychology Quarterly 45:4 (Dec. 1982). Terkildsen, Nayda. “When white voters evaluate black candidates: The processing implications of candidate skin color, prejudice, and self-monitoring,” American Journal of Political Science (1993) 37:1032-53.
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W
EAVER
39
The Color of the Campaign
Mendelberg, Tali. The Race Card: Campaign Strategy, Implicit Messages, and the Norm of
Equality. Princeton: Princeton UP, 2001.
Sigelman, Carol K., et al. “Black Candidates, White Voters: Understanding Racial Bias in
Political Perceptions,” American Journal of Political Science 39:1 (Feb. 1995).
Sigelman, Lee and Carol K. Sigelman. “Sexism, Racism, and Ageism in Voting Behavior: An
Experimental Analysis,” Social Psychology Quarterly 45:4 (Dec. 1982).
Terkildsen, Nayda. “When white voters evaluate black candidates: The processing implications
of candidate skin color, prejudice, and self-monitoring,” American Journal of Political Science
(1993) 37:1032-53.
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