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THE COLOR OF THE CAMPAIGN: A Quasi-Experimental Study of the Influence of Skin Color on Candidate Evaluation
Unformatted Document Text:  W EAVER 49 The Color of the Campaign Light-skinned Black Candidate: + + A E F Dark-skinned Black Candidate 60 : + + E F G 60 The dark-black candidate was purposefully generated from all black images so that he is different from the light- skinned black candidate in both complexion and phenotype (his nose and lips are more afrocentric). The hair and eyebrows of the light-skinned candidate has also been digitally lightened.

Authors: Weaver, Vesla.
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background image
W
EAVER
49
The Color of the Campaign
Light-skinned Black Candidate:
+
+
A
E
F


Dark-skinned Black Candidate
:
+
+
E
F
G


60
The dark-black candidate was purposefully generated from all black images so that he is different from the light-
skinned black candidate in both complexion and phenotype (his nose and lips are more afrocentric). The hair and
eyebrows of the light-skinned candidate has also been digitally lightened.


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