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Candidate Appearance Cues in Low-Information Elections |
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Abstract:
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Voters who bother to show up at the polls are sometimes faced with the complex task of choosing among unknown candidates in an election that has received very little media coverage. In the absence of cues such as party and incumbency, how do voters deal with the cognitive demands of decision making in low information elections? One way voters can decide is with the use of other available cues. Lau and Redlawsk (2001) have suggested that photographs be added to ballots in order to aid voter decision making. In this paper we examine a set of elections where candidate photographs were displayed on the ballot. We find that election results favored more attractive candidates but that these effects were conditioned by the electoral rules. Less sophisticated cues such as ballot position were more prominent in STV elections whereas cues based on candidate characteristics were more prominent in multi-member plurality [MMP] elections. |
Most Common Document Word Stems:
candid (232), ballot (82), elect (72), cue (64), posit (61), polit (56), effect (52), attract (51), vote (51), inform (50), appear (48), voter (46), use (45), elector (37), photograph (35), gender (33), stereotyp (26), trait (25), decis (25), heurist (24), task (24), |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Banducci, Susan., Thrasher, Michael., Rallings, Colin. and Karp, Jeffrey. "Candidate Appearance Cues in Low-Information Elections" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA, Aug 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p63785_index.html> |
APA Citation:
| Banducci, S. , Thrasher, M. , Rallings, C. and Karp, J. , 2003-08-27 "Candidate Appearance Cues in Low-Information Elections" Paper presented at the annual meeting of the American Political Science Association, Philadelphia Marriott Hotel, Philadelphia, PA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p63785_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Voters who bother to show up at the polls are sometimes faced with the complex task of choosing among unknown candidates in an election that has received very little media coverage. In the absence of cues such as party and incumbency, how do voters deal with the cognitive demands of decision making in low information elections? One way voters can decide is with the use of other available cues. Lau and Redlawsk (2001) have suggested that photographs be added to ballots in order to aid voter decision making. In this paper we examine a set of elections where candidate photographs were displayed on the ballot. We find that election results favored more attractive candidates but that these effects were conditioned by the electoral rules. Less sophisticated cues such as ballot position were more prominent in STV elections whereas cues based on candidate characteristics were more prominent in multi-member plurality [MMP] elections. |
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| Document Type: |
.pdf |
| Page count: |
25 |
| Word count: |
7601 |
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| Candidate Appearance Cues in Low-Information Elections* Susan Banducci Department of Political Science MS 1015 Texas Tech University Lubbock TX 79409-1015 Voice: (806) 742-3121 Fax: (806) 742-0850 Email: susan@banducci.com www.banducci.com Michael Thrasher Department of Politics University of Plymouth Colin Rallings Department of Politics University of Plymouth Jeffrey A. Karp Department of Political Science MS 1015 Texas Tech University Revised 21 August 2003 ABSTRACT: Voters who bother to show up at the polls are sometimes faced with the complex task of |
| -28.58 (3.46) ** -50.27 (2.44) ** 0.39 (6.76) -32.76 (17.20) * Number of Candidates -0.38 (0.33) -0.10 (0.05) ** 1.29 (0.64) * 0.67 (0.35) Constant 28.93 (7.41) ** 53.70 (3.77) ** 2.75 (14.46) 66.03 (26.56) ** 135 75 135 83 Adj. Rsq 0.56 0.97 0.21 0.24 n=212 *p < .05 (one tailed) **p < .025 (one tailed) |
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