Table 3 - Ordinary Least Squares Regression of Factors Influencing
Media Coverage of Presidential Messages
Remarks Main Focus of Coverage
Remarks Merely Mentioned
Variable
B
SE
Std. B
t
sig.
B
SE
Std. B
t
sig.
Paragraph
.049** .004
.579 11.566 .000
.037
.009
.026
.429
.668
Television
-.215* .113 -.114 -1.903 .028
.835** .234
.261 3.562 .000
Radio
.270** .068
.251 3.977 .000
-.071 .141 -.039 -.508 .612
Time of Day
-.046 .036 -.007 -.129 .898
-.033 .075 -.031 -.441 .660
Outside D.C.
.107* .056
.127 1.911 .057
.124
.116
.087 1.068 .287
W.H. Event
.014
.055
.015
.251
.802
-.059 .114 -.004 -.051 .959
Fundraiser
-.052 .065 -.025 -.802 .424
-.356** .136 -.203 -2.626 .009
Constant
-.109 .077
-1.421 .157
.477** .159
2.999 .003
Adjusted R
2
= .375
Adjusted R
2
= .069
F-test (p) = 23.447 (.000)
F-test (p) = 3.794 (.001)
SE of estimate = .323
SE of estimate = .670
N = 350
N = 350
Note: This model was estimated using the linear regression command in SPSS for Windows, version 10.1.
** Indicates statistically significant variables at the .05 level.; * Indicates statistically significant variable at .1 level