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Abstract
While current research in network management focuses on establishing, empirically, that
network management contributes positively to organizational performance, theoretical work
remains on answering how network management induces positive organizational outcomes.
Similarly, although the classical intraorganizational management perspective may seem
unsuitable for today's multiorganizational environment, researchers should not abandon what
classic organizational theory can offer as the perspective continues to shift. This paper represents
a first step toward bringing a network management perspective to bear on the empirical analysis
of managerial norms (proactivity and reactivity) and program performance. The goal is to enable
researchers to see a clearer picture of how network management, particularly proactive
management, influences program performance. Public education provides the context for the
investigation.