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Ich bin ein Latino! Sophistication, Symbolism, Heuristics, and Latino Preferences in the 2000 Presidential Election

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Abstract:

Heuristic devices have often been posited as a potential aid to low information voters seeking to make a ?correct? vote choice, i.e. one that serves their perceived policy interests. Heuristics are seen, then, as a substitute for ?hard? political information about the policy preferences of the candidates. More recently, however, some have become to question whether reliance on cognitive short-cuts and symbols might actually undermine the collection of politically useful accurate information.
In this effort, we evaluate the role that heuristics and symbols played in the political choices made by Latino citizens in the 2000 presidential election. Using a Fall 2000, pre-election poll, conducted by the Tom?s Rivera Policy Institute (TRPI), we measure political sophistication by using a direct measure of knowledge-in-use, that is, the amount of hard political information on candidate issue positions held by each respondent. When we model this level of information, we find, first, that candidate likeability is strongly and negatively associated with the amount of accurate issue information held by respondents. We also find that levels of information interact with determinants of vote choice. Specifically, while the likeability heuristic appears to be at work in the voting calculus of many Latino citizens, its impact?along with that of the symbolic appeal of Bush?s Spanish speaking ability?crowds out the impact of more issue-based information, such as candidate issue position, among low information respondents. By contrast, issues matter to high information respondents. Our findings are consistent with earlier work in an experimental setting and are of particular importance in a community historically disadvantaged in terms of the usual determinants of political sophistication.

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inform (163), polit (155), candid (96), voter (84), prefer (80), issu (77), latino (70), respond (57), heurist (57), posit (53), gore (51), vote (49), use (48), bush (45), variabl (38), result (37), 2000 (37), like (36), effect (35), level (35), polici (33),

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Keywords: heuristics, Latinos, symbols, presidential preference, issue voting
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Name: American Political Science Association
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MLA Citation:

Nicholson, Stephen., Pantoja, Adrian. and M., Gary. "Ich bin ein Latino! Sophistication, Symbolism, Heuristics, and Latino Preferences in the 2000 Presidential Election" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p66063_index.html>

APA Citation:

Nicholson, S. P., Pantoja, A. D. and M., G. , 2002-08-28 "Ich bin ein Latino! Sophistication, Symbolism, Heuristics, and Latino Preferences in the 2000 Presidential Election" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p66063_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Heuristic devices have often been posited as a potential aid to low information voters seeking to make a ?correct? vote choice, i.e. one that serves their perceived policy interests. Heuristics are seen, then, as a substitute for ?hard? political information about the policy preferences of the candidates. More recently, however, some have become to question whether reliance on cognitive short-cuts and symbols might actually undermine the collection of politically useful accurate information.
In this effort, we evaluate the role that heuristics and symbols played in the political choices made by Latino citizens in the 2000 presidential election. Using a Fall 2000, pre-election poll, conducted by the Tom?s Rivera Policy Institute (TRPI), we measure political sophistication by using a direct measure of knowledge-in-use, that is, the amount of hard political information on candidate issue positions held by each respondent. When we model this level of information, we find, first, that candidate likeability is strongly and negatively associated with the amount of accurate issue information held by respondents. We also find that levels of information interact with determinants of vote choice. Specifically, while the likeability heuristic appears to be at work in the voting calculus of many Latino citizens, its impact?along with that of the symbolic appeal of Bush?s Spanish speaking ability?crowds out the impact of more issue-based information, such as candidate issue position, among low information respondents. By contrast, issues matter to high information respondents. Our findings are consistent with earlier work in an experimental setting and are of particular importance in a community historically disadvantaged in terms of the usual determinants of political sophistication.

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Document Type: .pdf
Page count: 36
Word count: 9829
Text sample:
Ich bin ein Latino! Sophistication Symbolism Heuristics and Latino Preferences in the 2000 Presidential Election Stephen P. Nicholson Department of Political Science Georgia State University Adrian D. Pantoja Department of Political Science University of Connecticut Gary M. Segura Department of Political Science University of Iowa Prepared for delivery at the 2002 Annual Meeting of the American Political Science Association Boston Massachusetts August 28­September 1 2002. Copyright by the American Political Science Association. Authors' names are presented alphabetically and their
Candidates.'' American Journal of Political Science 37: 472­497. Sniderman Paul M. Richard A. Brody and Philip E. Tetlock. 1991. Reasoning and Choice: Explorations in Political Psychology. Cambridge: Cambridge University Press. Sniderman Paul M. 2000. "Taking Sides: A Fixed Choice Theory of Political Reasoning." In Arthur Lup ia Mathew D. McCubbins and Samuel L. Popkin eds. Elements of Reason: Cognition Choice and the Bounds of Rationality. New York: Cambridge University Press. Tomz Michael Jason Wittenberg and Gary King. 2001. CLARIFY:


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