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E-campaigning in the 2001 Italy's Election |
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Abstract:
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The aim of the paper is the analysis of the use of Internet during the 2001 Italian political campaign. Analogously to what happened to other countries, the use of new communication technologies has rapidly spread in the attempt to contact the electorate. As to the use of Internet, last political campaign in Italy is somewhat similar to the 1996 USA campaign, defined in this regard as a general test.
For the first time in the history of Italian general elections, all political parties used the net and 552 candidate Web sites were found. All the sites found was analysed several times during the official phase of the campaign (the last four weeks before the election day) tracing and recording their content. Four dimension were used to study the sites: information, mobilization, community and services. On the basis of these dimensions, the Web sites were classified into five main categories (showcase, notice board, leaflet, community, high-tech sites). On the whole, collected data confirm the thesis of "normalization of cyberspace" and reveal the presence of an online communication not always characterised by a good degree of technological alphabetisation of the candidates. |
Most Common Document Word Stems:
site (99), candid (88), campaign (66), web (52), polit (52), parti (49), internet (39), 100.0 (37), communic (35), onlin (30), 552 (30), voter (24), data (23), 2001 (22), elect (22), 2000 (21), elector (21), use (21), inform (20), presenc (19), new (19), |
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Association:
Name: American Political Science Association
URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Bentivegna, Sara. "E-campaigning in the 2001 Italy's Election" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p66266_index.html> |
APA Citation:
| Bentivegna, S. , 2002-08-28 "E-campaigning in the 2001 Italy's Election" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p66266_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The aim of the paper is the analysis of the use of Internet during the 2001 Italian political campaign. Analogously to what happened to other countries, the use of new communication technologies has rapidly spread in the attempt to contact the electorate. As to the use of Internet, last political campaign in Italy is somewhat similar to the 1996 USA campaign, defined in this regard as a general test.
For the first time in the history of Italian general elections, all political parties used the net and 552 candidate Web sites were found. All the sites found was analysed several times during the official phase of the campaign (the last four weeks before the election day) tracing and recording their content. Four dimension were used to study the sites: information, mobilization, community and services. On the basis of these dimensions, the Web sites were classified into five main categories (showcase, notice board, leaflet, community, high-tech sites). On the whole, collected data confirm the thesis of "normalization of cyberspace" and reveal the presence of an online communication not always characterised by a good degree of technological alphabetisation of the candidates. |
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| Document Type: |
.pdf |
| Page count: |
23 |
| Word count: |
6735 |
| Text sample: |
| Ecampaigning in the 2001 Italy's Election Sara Bentivegna Professor of Theories of Mass Communication and Political Communication Faculty of Communication University of Rome ``La Sapienza'' Sara.Ben tivegna@uniroma1.it Panel Mass Media and Politics: Western European Perspectives Prepared for delivery at the 2002 Annual Meeting of the American Political Science Association August 291 September 2002 Boston Copyright by the American Political Science Association 2 Abstract The aim of the paper is the analysis of the use of Internet during the 2001 |
| 22.7 22.8 22.3 Hightech Sites 6.6 15.5 3.5 10.3 Total 100.0 100.0 100.0 100. 0 (244) (251) (57) (552) 23 Table 8: Typology of Campaign Web Sites and Political Parties Forza Italia Alleanza Nazionale Democratici Sinistra Lega Margherita CCD CDU Girasole Democrazia Europea Others Showcase Sites 15.5 12.2 7.1 10.6 22.2 11.8 36.4 18.2 Notice Board Sites 25.2 24.3 19.8 35.7 28.8 33.3 17.6 27.3 27.3 Leaflet Sites 31.1 27.0 30.2 42.9 25.8 25.9 35.3 12.1 15.2 Community |
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