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Online Campaigning in the UK: the public respond?

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Abstract:

This paper presents an indepth analysis of the effects of the Internet on individual political behaviour in the UK with a specific focus on the effects of organisational campaigning and contacting online. Using data from an NOP survey of 1,972 adults during May 2002 we provide a current overview of the size and basic political characteristics of the Internet audience in the UK. The study then examines the extent to which political organisations such as parties, pressure groups and protest networks are using the Web and email to promote themselves and mobilise support. The major findings to emerge are that although those engaging in online politics tend to be well educated and drawn from a higher socio-economic class, there is also a ?radical potential? underneath these figures that shows the Internet is reach previously disengagedgroups.

Most Common Document Word Stems:

polit (135), onlin (82), internet (78), engag (54), particip (50), organis (44), contact (43), use (41), activ (39), e (39), 2001 (30), user (25), data (24), offlin (23), also (22), mail (21), one (21), general (21), receiv (19), report (19), elect (19),

Author's Keywords:

Keywords: Internet, new ICTs, Campaigning, WWW, online, new media
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Name: American Political Science Association
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MLA Citation:

Gibson, Rachel., Lusoli, Wainer. and Ward, Stephen. "Online Campaigning in the UK: the public respond?" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2009-05-27 <http://www.allacademic.com/meta/p66698_index.html>

APA Citation:

Gibson, R. K., Lusoli, W. and Ward, S. J. , 2002-08-28 "Online Campaigning in the UK: the public respond?" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2009-05-27 from http://www.allacademic.com/meta/p66698_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper presents an indepth analysis of the effects of the Internet on individual political behaviour in the UK with a specific focus on the effects of organisational campaigning and contacting online. Using data from an NOP survey of 1,972 adults during May 2002 we provide a current overview of the size and basic political characteristics of the Internet audience in the UK. The study then examines the extent to which political organisations such as parties, pressure groups and protest networks are using the Web and email to promote themselves and mobilise support. The major findings to emerge are that although those engaging in online politics tend to be well educated and drawn from a higher socio-economic class, there is also a ?radical potential? underneath these figures that shows the Internet is reach previously disengagedgroups.

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Associated Document Available Political Research Online

Document Type: .pdf
Page count: 17
Word count: 6927
Text sample:
Online Campaigning in the UK: The Public Respond? Rachel K. Gibson Australian National University Wainer Lusoli London School of Economics and Stephen Ward University of Salford Paper prepared for presentation at the Annual Meeting of the American Political Science Association Boston Massachussetts 2002. Abstract This paper presents an indepth analysis of the effects of the Internet on individual political behaviour in the UK with a specific focus on the effects of organisational campaigning and contacting online. Using data from
2.34 Contact (Yes) 1.60 ** 2.17 Organisational (0 ­ 4) *** 4.31 *** 2.76 Received newspaper article by e­mail (Yes) * 2.71 Received e­mail petition (Yes) ** 3.60 * 2.66 Received e­news update / information bulletin (Yes) *** 4.39 Received election related material by e ­mail (Yes) * 3.13 Received requests of financial donations to worthy causes (Yes) 1.825 Figures reported are Exp(B). Only coefficients significant at p < 0.20 are reported (excluding constant). * = sig. p <


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